Chase JonesMarch 10, 2015 If you’ve been to a big-box retailer lately, you’ve likely noticed how heavily they market their consumer credit products. It’s nothing new. Offering financing is an option that large retailers have used for years to give their customers more purchasing power, encouraging larger average order value (AOV) and thus increasing revenue … Continue reading The Benefits of Customer Financing: Increase AOV 15% with Consumer Credit Options
Courtney HuntMarch 1, 2015 In Women in Technology: Promoting a Broader Perspective, I argued that women can make strong contributions in technology-focused areas without being employed by technology firms or educated and trained in technology-related fields. This piece extends those ideas by highlighting the diversity of career options for women available in the Digital Era. Although well intentioned … Continue reading Technology-Focused Career Options for Women: Virtually Limitless
David HaberJanuary 30, 2015 We talk to a lot of business owners who want to borrow money, but are overwhelmed by or are unsure of the variety of lending options. In our previous post of this two-part series, we provided a simple three-step framework for thinking through whether borrowing money is the right tool for … Continue reading A Step-by-Step Guide to Financing Options for Your Small Business
Jane BinnionJanuary 15, 2015 All signs are that 2015 will see social media having an even bigger impact on organisations – which means more decisions about resources. So here are four options and some Top Tips, to help you think about managing your social media successfully in 2015 . Many organisations, large and small, reach … Continue reading Too Busy to Tweet, but Don’t Want to Get Left Behind in 2015? 4 Options for Managing Your Social Media
I’ve been giving complimentary website reviews and recommendations to individuals, small businesses, and other organizations. And as is so often the case, I have learned a lot from these reviews and the related conversations I’ve had with their owners. Although I primarily use the WordPress content management system as a website builder, I don’t necessarily think that’s … Continue reading Website Builder Platforms: Best Options for Small Businesses
Subscriber attrition is a contentious topic among email marketers. Most folks fall into one of two very distinct camps: The Just-In-Case Crew. This faction wants to keep mailing lists large and opt-out rates low, even if conversion rates are modest. The Lean Marketing Machine. This group is eager to shed dead weight and target a … Continue reading Stop Losing Subscribers: Slash Unsub Rates With Opt-Down Options
You will not find time in this busy schedule to have some time of enjoyment with your friends and families. You every work is done online, be it paying your electricity bill or purchasing new clothes for some occasion. Everything is done on the internet where you have no contact with people who are selling … Continue reading Smart Investing options
