Jenn Villa — July 26, 2018 — July 26, 2018 You probably already created a Google My Business listing and are waiting for your Knowledge Graph to appear in search. But even though you registered your business on Google, you’re still not seeing that helpful information box on the right sidebar of the search engine … Continue reading Knowledge Graph Not Showing? Optimizing Your Google My Business to Appear in Search
SMXpert Upasna Gautam continues the Q&A from SMX Advanced and discusses a number of topics including creating the right content, using homonyms, stressed words and quality metrics when optimizing for voice search. Debra Mastaler on July 23, 2018 The Ask an SMXpert series continues the questions and answer (Q&A) segment held during sessions at … Continue reading Ask the SMXpert – Optimizing for voice search & virtual assistants
Christopher Moore — June 28, 2018 Follow @cjmoore — June 28, 2018 Are you prioritizing the product listings optimization opportunities on your website? If not, you should be aware that it is one of the keys to eCommerce success. From building out content to A/B split testing landing pages, you have to test everything to … Continue reading Maximize Fulfillment By Optimizing Your Product Listing
Google Optimizing Featured Snippets? Analyzing Knowledge Graph Rates by Laurie Sullivan , Staff Writer @lauriesullivan, June 26, 2018 The rate at which Google featured snippets and Knowledge Graph results are served up in search query results continues to change. While change makes it even more difficult for marketers and publishers to keep up, it’s necessary to … Continue reading Google Optimizing Featured Snippets? Analyzing Knowledge Graph Rates
Marc Dane — April 26, 2018 Follow @WebCreate_io— April 26, 2018 Building a small business website may sound daunting, frightening even, and working with developers to ensure all of the specifications of your website are met — can also be difficult. Not only do developers take on multiple clients simultaneously, meaning they will likely … Continue reading 3 Best Practices to Implement When Building and Optimizing your Small Business Website
Kristen Dunleavy — March 12, 2018 Follow @KristenWritesIt — March 12, 2018 There’s no doubt about it: these days, your messages are most likely going to be opened on a mobile device. The trend has been heading in that direction for quite a while, and it was confirmed in a study conducted by Return Path … Continue reading 8 Tips for Optimizing Your Mobile Emails
Krista Basham — March 5, 2018 — March 5, 2018 edar / Pixabay If your small business has not yet optimized the mobile user experience for your site, the time has come. Mobile-friendly sites are no longer an option, but a necessity whose need is continuing to grow. Currently, mobile usage accounts for 71% of … Continue reading 5 Tips to Optimizing Your Small Business Mobile Site
Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it’s not perfect yet. Paul Shapiro on December 18, 2017 My wife came to me with a problem. She wanted festive, whimsical, and potentially matching Hanukkah pajamas. But there weren’t enough options coming up in Google … Continue reading Optimizing for Hanukkah: Sometimes it’s still strings, not things
By Heba Hosny November 14th, 2017 Throughout my article Memories of A Content Marketing Guru (1), I detailed proven customer retention tactics as well as content marketing best practices based on my personal experience. In this article, I will be presenting a detailed case study showcasing how to create a stellar customer experience (CX) during … Continue reading Memories of A Content Marketing Guru (2): Optimizing Customer Experience [Case Study]
Emily Hunter — September 28, 2017 — September 28, 2017 Anyone reading this blog knows that Google is the top dog for text searches. Google is also the top dog for image searches as well. But do you know how much search volume Google Images takes up? Just take a look at this chart from … Continue reading Are You Optimizing Your Images for your Landing Pages?
