Lisa FurgisonApril 18, 2015 When was the last time you evaluated your company LinkedIn page? Does it represent your brand well, attract prospective clients, and showcase your business as an authority in its field? Many small businesses take the necessary steps to create a company LinkedIn page, but aren’t quite sure if their page is … Continue reading 4 Advanced Tips To Optimizing Your LinkedIn Company Page
Shana RusonisApril 17, 2015 Our Head of Optimization at Optimizely has told us, time and time again, that experiments that test changes in copy are often the highest ROI. This is because copy changes require little to no technical support to set up (provided you use a tool with a visual editor), and the impact … Continue reading Optimizing For Trust: How To Write Copy That Improves Conversions
Denny McCorkleMarch 25, 2015 Successful personal branding and job search requires both social media and physical networking. This blog post offers strategic suggestions for the convergence or grounding of these networking efforts when using Twitter. Sometimes I worry about my marketing students. Yes, many are strategically active on social media, and continue to learn. However, … Continue reading Tweets on the Ground: Optimizing Twitter for Personal Branding
Cosette JarrettMarch 6, 2015 Social media is a fresh avenue for advertising and marketing professionals. Unlike traditional advertising and more established forms of online marketing, experts in the social field haven’t been around long enough to create solid a formula for accomplishing goals and achieving scalable ROI. That being said, the need for solid social … Continue reading 6 Game-Changing Resources for Optimizing Your Entire Social Strategy
Vebeka GuessFebruary 17, 2015 In the first post of this series we saw how moving from static images to dynamic media will generate better conversion rates for your campaigns and free up your creative team to focus on innovation instead of administrative tasks. Now let’s look at video. Video is a highly popular and effective … Continue reading Rich Media Maturity: Optimizing Marketing Video for Mobile
Mike MoranFebruary 6, 2015 I can’t tell you how often I hear the same thing: “Our website search facility is managed by the IT team.” They say it matter-of-factly, as though that makes perfect sense. I ask them if their IT team manages their website. “Well, yeah, the technology part, but we do the content.” … Continue reading Are You Optimizing Your Website Search?
Bernadette ColemanJanuary 13, 2015 Marketing can get expensive, so why not make the most of the free, easy-to-use outlets like a Facebook Business Page first? Social media is an important, if not necessary, facet of any marketing plan. And on the plus side, it can be completely free to use while also being customizable, allowing … Continue reading Optimizing Your Facebook Business Page for Local SEO
What does it mean to have “optimized content,” and what’s the secret to achieving it? Columnist Neil Patel lays it out. Neil Patel on December 5, 2014 When people talk about “optimizing content,” they’re usually thinking of it as a technical task that requires “SEO best practices” and “relevant keywords.” In today’s content-driven world … Continue reading The 6 Steps To Perfectly Optimizing Any Content
Jess DelBalzo November 26, 2014 Google considers thousands of factors when deciding where to rank a website for various search terms. Even the best SEOs don’t know every single ranking factor, and to make things even more interesting, Google is constantly changing and reevaluating in order to improve its algorithm. In order to … Continue reading On-Site Search Engine Optimization: The First Steps In Optimizing A Site
By Vishal Pindoriya, Published October 31, 2014 It’s all in the presentation. That’s why fancy restaurants can get away with beautiful dishes that make you crave them just by seeing them, without having to actually serve you enough food to stop the rumble in your tummy. We all know at this point that visually stunning … Continue reading Optimizing Images and Content on Your Social Media Posts
