by Katharina Cavano November 25, 2015November 25, 2015 We all know how to save some time, and we’re sure you’ve implemented some of time-saving techniques recently, probably even today! But, the million dollar question is: are you really optimizing your time? You see, there is a distinct difference between the two and it’s incredibly important … Continue reading Optimizing Your Time for a Productive Day (Backed by Science)
by Isabel Stewart November 22, 2015November 22, 2015 As marketers we focus on the design targeting and optimization of our messages, meaning we can sometimes feel like the next stage is someone else’s job. The chances of a successful conversion however will be greatly reduced if a click is delivered to a poorly created landing … Continue reading 9 Best Practice Tips for Optimizing a Landing Page
Michael WightOctober 15, 2015 If you are not getting the traffic you want on your website, it is very likely it has not been optimized. An optimized website is one that has been designed, updated, and written with search engine optimization in mind to get better rankings on top search engines, most notably Google. If … Continue reading Optimizing Your Web Site For Better Results
ZOG DigitalSeptember 14, 2015 No longer limited to a scrapbooking site, Pinterest has evolved into a tool to blend search and discovery into one platform. In particular, its Guided Search feature is a fairly new offering to desktop that’s helped turn Pinterest into a search engine for consumer intent. Starting as a mobile-only way to … Continue reading Optimizing Pinterest Content for Social and Search Engine Exposure
Troy HollenbeckAugust 11, 2015 Email today has become the equivalent of snail mail 10 years ago. You probably receive one or two things you actually use each day – mostly bills – and the rest goes right in the trash. But email marketing has survived the days of massive stealth email bombing 1 million people … Continue reading Optimizing Your Email List Building
Tim AsimosJuly 27, 2015 Mobile continues to account for a greater share of email opens. A study from Movable Ink found that in Q1 2015, 67% of all U.S. email opens occurred on a mobile device. This trend will continue, therefore optimizing your email campaigns for mobile is no longer optional. The staggering growth in … Continue reading Optimizing Email Marketing for Mobile: 6 Things You Need to Consider
Lindsay TjepkemaJuly 12, 2015 Are You Maximizing the Conversion Opportunities on Your Site? These days, everyone knows that it is important to optimize your website for lead generation. But the strategy behind just how to do it is where the details can get a little blurry for many people. Unfortunately, it’s not as simple as … Continue reading 4 Keys to Optimizing Lead Generation on Your Website
Denise ChanJuly 10, 2015 That much dreaded unsubscribe button – your stomach churns just hearing the mention of it. It symbolizes the end of a customer-brand relationship. There’s disappointment and doubt: “did my content fall short?” or “why didn’t they like my email design?” But, there is a silver lining in the unsubscribe. It’s an … Continue reading The Last Call: Optimizing The Unsubscribe Page
William YatesJune 7, 2015 Graphic design once existed as a singular entity in marketing activity, a form of static visual communication, through the use of typography, space and imagery. While the role of graphic design didn’t initially change with the emergence of the Internet and website development, graphic design soon evolved to meet the demands … Continue reading Web Design: The Fast Track to Optimizing User Experience and Visibility
Germany KentMay 19, 2015 Being on Twitter means connecting to millions: about 288 million active users a month. That’s a good thing, so long as you’re using this social media platform right. To establish a presence, gather a community of like-minded peers, colleagues and friends, and extend your network (and influence) takes empathy, creativity, enthusiasm, … Continue reading 5 Tips for Optimizing Your Twitter Feed and Thriving Online
