Tag Archives: Optimizing

Post-Conversion CRO: Optimizing For Customer Retention

How do you engage with a customer after the purchase? Columnist Tim Ash observes that few marketers optimize for retention and repeat purchase — and this represents a major missed opportunity. Tim Ash on October 31, 2014 The customer journey does not end when your visitor completes your desired action – and neither should your conversion … Continue reading Post-Conversion CRO: Optimizing For Customer Retention →

8 Steps to Optimizing Marketing Automation

Marketing Guide

Marketing automation platforms (MAPs) promise the holy grail of inbound marketing. They allow you to send personalized, highly relevant messages to website visitors based on their online actions—and to measure the results of these marketing activities with precision. Yet, few organizations today fully translate that power into business success. Eighty-five percent of companies that have … Continue reading 8 Steps to Optimizing Marketing Automation →

Tips For Testing and Optimizing Email Subject Lines

Email Marketing

Any digital marketer can give you a set of rules about how to write successful email subject lines based on his or her experience. Problem is, that guidance won’t be based on experience with your audience. The adage that “it’s not what you say, it’s how you say it” is giving way to “figure out … Continue reading Tips For Testing and Optimizing Email Subject Lines →

Optimizing Content Marketing

Content Marketing

Optimizing content marketing isn’t easy, but it’s REALLY important! After all, you spend a lot of time crafting content and you want it to produce a sizable return — over time. How do you optimize content marketing? Not such an easy question to answer. To find out how businesses optimize content marketing, Software Advice, a … Continue reading Optimizing Content Marketing →