Katarina White July 1, 2021 Running eCommerce ads is hard enough when you’ve got several campaigns, with dozens of ad variations in each, on just a single platform. Add another channel (or three) and you’ve got yourself quite a beast to wrangle! While individual ad platforms provide optimization capabilities, they don’t provide the level of … Continue reading 4 Proven Strategies to Optimize Multi-Channel eCommerce Marketing Campaigns
How To Optimize Return On AVOD Spend? Roku Offers Points To Consider by Karlene Lukovitz @KLmarketdaily, June 25, 2021 This year’s NewFronts and upfronts saw significantly increased focus on ad-supported video-on-demand streaming services. WarnerMedia, for example, reported strong upfront advertising commitments for the AVOD version of HBO Max. Knowing that consumers — and therefore advertisers … Continue reading How To Optimize Return On AVOD Spend? Roku Offers Points To Consider
Angela Hausman, PhD June 22, 2021 Running your own business may seem like a dream job but it involves a huge amount of hard work, risk, financial and other resources, as well as a great idea. When you launch a venture, you need to spin a hundred plates at once while dodging and swerving obstacles … Continue reading Optimize Business Success With These Marketing Strategies
Jared Atchison June 7, 2021 Are you looking for a powerful way to grow your business and connect with your target audience? If so, you may want to consider hosting webinars on your website and social media. Webinars are one of the best ways to grow your lead lists and engage with potential customers. But … Continue reading How to Optimize Your Webinar Landing Page
Aleh Barysevich May 25, 2021 Talks about the mid-June Core Web Vitals release made SEOs worry. Google states that Core Web Vitals will become a ranking factor, but doesn’t say a thing about how important this factor will be. Still, when it comes to ranking, it’s always better to optimize anything that could somehow affect … Continue reading 5 SEO Tools to Check and Optimize Core Web Vitals
Susan Buckner May 11, 2021 You’ve made the decision to put your business and your products on Amazon. But so has everyone else. What’s more, Amazon sells more than 75 million products worldwide. Amongst all those products, you need to make sure that buyers find your product and then buy it. That’s why you need … Continue reading Coming Up On Top: How to Optimize an Amazon Listing
Jennifer Lyons May 4, 2021 When it comes to getting discovered by nearby customers and standing out in your industry, a well-developed Google Maps listing can put you at the top of relevant rankings. In online marketing, visibility is power, and learning how to optimize your Google Maps listing can help you harness that power … Continue reading How to Optimize a Google Maps Listing
Jennifer Lyons April 26, 2021 With nearly 3 billion active users, Facebook’s reach is undeniable. As a business owner, you can use Facebook as a part of an effective social media marketing strategy — but did you know that you can set up your own Facebook Business Page? If you aren’t already utilizing this powerful … Continue reading How to Optimize Your Facebook Business Page
John Allen April 6, 2021 Due to the digitalization of the marketplace and the rapid development of the Internet companies have successfully developed new ways to engage with leads. In the middle of this new digital ecosystem, webinars have risen to the occasion as great platforms for ecommerce brands. While techniques like sending out a … Continue reading How to Optimize Your Webinars and Improve Audience Engagement
Mary Dolan April 6, 2021 Here’s a confession: I’m tired of being at home. Don’t get me wrong, I love my city. But not being able to travel to other cities or countries for so long is more than a little difficult. If you’re anything like us, you’ve probably been daydreaming about visiting other countries … Continue reading Email Marketing Localization: How to Optimize Your Global Email Strategy
