Tag Archives: Optimize

Using data to optimize campaign creative

One Door’s Ken Kuperstein offers tips on determining when creative is a hit or a miss. Chris Wood on December 21, 2021 When cloud-based visual merchandise software company One Door teamed up with marketing platform Influ2 to reach B2B customers, they used performance data to improve their current and future campaigns. This was especially necessary … Continue reading Using data to optimize campaign creative →

How to Optimize Your Website for Voice Search in 2022

Voice Search

Syed Balkhi December 1, 2021 Do you want to get your website ready for voice search in 2022? If so, you’re in the right place! Consumers from all around the world use voice-activated devices to find products, learn about brands, and get answers to all of their burning questions. Voice-powered search has grown at a … Continue reading How to Optimize Your Website for Voice Search in 2022 →

Targeting B2B personas in the right channels to optimize campaigns

B2B Technology

One Door improved campaign engagement by meeting their customers where they are. Chris Wood on November 17, 2021 Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. In providing solutions for consumer retailers, One Door’s clients include Best Buy and T-Mobile. “Our mission … Continue reading Targeting B2B personas in the right channels to optimize campaigns →

How to Optimize for Max SEO Value

SEO Tools

Dave Sutton October 19, 2021 The goal of content optimization is to make your website’s content engaging and valuable for both your target audience and search engines. Website visitors should be guided by the content to a desired outcome—placing an order, downloading an ebook, subscribing to a newsletter, etc.—and search engines should be offered text … Continue reading How to Optimize for Max SEO Value →

SEO-Friendly URLs Explained and How to Optimize Them

SEO Tools

Jared Atchison August 25, 2021 Did you know that Google processes 79,456 searches every second? Imagine how many searches this multiplies into in a day, week, or month… Google’s popularity offers enormous potential for website owners looking to drive more traffic to their sites and increase conversions. But to tap into this search traffic, you … Continue reading SEO-Friendly URLs Explained and How to Optimize Them →

How to Optimize Your Pinterest SEO

Pinterest SEO

Thomas Griffin August 4, 2021 Did you know that Pinterest enables nearly two billion searches a month? Some sources say that it’s as many as 5 billion. This image-based content curation platform is one of the top social media networks around. The platform’s 478 million users use Pinterest to find inspiration and to collect and … Continue reading How to Optimize Your Pinterest SEO →

7 Ways to Optimize Your 404 Pages

Website Special Guidelines

Thomas Griffin July 30, 2021 Every point of interaction with your audience is an opportunity to build your relationship with them. And this is true even when they click on a broken link and land on your 404 pages. An example of a 404 error on the Microsoft website A 404 error is when a … Continue reading 7 Ways to Optimize Your 404 Pages →

What Is Search Intent and How Can You Optimize Your Blog For It?

Search Strategies

Chris Christoff July 30, 2021 As marketers, your goal is to attract more leads and turn them into paying customers. But for that to happen, you have to improve your brand recognition by making your business visible to people who are actually interested in your products and services. That way, you can attract a more … Continue reading What Is Search Intent and How Can You Optimize Your Blog For It? →

Tips to Optimize a Web Site With SEO: Creating an Online Site Using Search Engine Optimization Techniques

SEO Tools

Diane H. Wong July 22, 2021 SEO optimization techniques for a Web site are important for traffic and conversion rates. Creating cash flow means learning about search engine optimization tips. Getting SEO — search engine optimization — on a Web site is valuable for site traffic and conversion rates. It’s been said that ‘content is … Continue reading Tips to Optimize a Web Site With SEO: Creating an Online Site Using Search Engine Optimization Techniques →

Optimize Your Campaign Reporting with Attribution Modelling

Marketing Attribution

Mark Shannon July 19, 2021 An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touch points in conversion paths. It’s a useful tool for marketers, because modelling attribution helps you to understand how a conversion funnel is working, and how best to optimize … Continue reading Optimize Your Campaign Reporting with Attribution Modelling →