David Hunter April 8, 2021 In the golden age of local search strategy, business owners and digital marketers alike are looking for ways to get ahead of the competition and engage with customers in new and unique ways. Unbeknownst to many, one of the most influential tools of engagement is hiding in plain sight on … Continue reading Optimize Your Local Listing with the Google My Business Q&A Feature
Ann Smarty March 31, 2021 Ranking for those competitive keywords and optimizing your landing pages for conversions is undoubtedly an effective way to grow your traffic and increase sales. But what if I told you there’s something other than your site you should be optimizing that so many marketers miss? One of the most powerful … Continue reading Optimize for Branded Search to Create a More Effective Sales Funnel
Alexis Bignotti March 25, 2021 Is Google the first thing that comes to mind when you think of SEO? Yeah, us too. But did you know that YouTube is its own search engine? Yep, you read that right! It’s the second-largest search engine in the world, right after Google (oh, and Google owns YouTube of … Continue reading How to Optimize YouTube Videos
Karan Saggi March 24, 2021 Having a stellar digital ad is critical for programmatic advertising. You want the ad to be eye-catching, engaging and drive the user to complete a desired action. But to really reap the benefits of your digital campaign, every element of the conversion funnel needs to be stellar—including your landing page. … Continue reading How to Optimize for High Landing Page Conversion Rates
Tessa Flores March 19, 2021 First impressions are important! A slow-loading website is bound to cause a lot of frustration for your visitors. Therefore, it’s important that your website loads quickly. Faster page load speeds lead to higher visitor engagement and conversion rates. Not only that, but the better your site performs, the better the … Continue reading Quick Tips and Tricks to Optimize Your Overall Website Performance
Graham Mazie March 17, 2021 It’s no secret that optimizing your site or web application for phones has become every bit as important (if not more) as optimizing for desktops. Studies since 2017 have shown that nearly half of all visitors on the web come from mobile, and those numbers appear to be on an … Continue reading 5 Ways to Optimize Your Website’s Mobile Performance
Pam Aungst February 17, 2021 This past summer, we reported on Google’s announcement that “page experience signals would be included in Google Search ranking.” The signals are meant to measure “how users perceive the experience of interacting with a web page and contribute to our ongoing work to ensure people get the most helpful and … Continue reading How to Optimize Your WordPress Site to Boost Core Web Vitals
Ashley Hill February 10, 2021 Landing pages can be majorly effective or ineffective when it comes to capturing information and converting leads, and it all has to do with how they are crafted and what they are trying to accomplish. Are you developing a landing page? Maybe you’ve launched a few but they just aren’t … Continue reading How to Optimize Your Landing Page for Conversion
Devansh Khetrapal February 13, 2021 Who doesn’t want their eCommerce website to be driving a massive amount of traffic on their website where people are constantly filling up their carts? Well, it either isn’t happening at all, or you aren’t satisfied with the results considering the efforts you put in. Did you know that there … Continue reading How to Optimize Your Conversion Funnel to Increase eCommerce Sales
Bob Hutchins January 26, 2021 A growing proportion of searches are being spoken instead of being typed in on a keyboard. From the latest stats, around 3.25 billion people currently use voice-activated search and assistants worldwide. (Adobe Analytics) And according to Forbes, half of all searches will be voice-based in 2021. So what does this … Continue reading Voice Search Is On the Rise. Now Is the Time to Optimize Your Content
