Missi FreimarkOctober 23, 2015 When people think of search engine optimization (SEO), they often think about ensuring that their website or their key content words will rank well. While this is important, one often overlooked way to optimize your company’s ranking on search engines is through your firm’s social media profiles. As social media activity … Continue reading How to Optimize Your Social Media Profiles for Search
Margot da CunhaSeptember 9, 2015 If you ever failed to water your plants, I’m assuming they eventually shriveled up and died. I’m sorry to bring back painful memories, but the same negligent behavior could result in the death of profitability within your PPC account. In order to see ROI, you need to feed your PPC … Continue reading 3 No-Brainer Ways to Optimize Your Keywords
By Stephen Moyers September 9th, 2015 title=”Buying Cycle & Customer Acquisition In a dream world, once you cut the ribbon on a new website, traffic will come pouring in, gracefully flow through your pages, collect all the information it needs to make a buying decision, close the deal, and return for more in the future. … Continue reading Optimize Your Site For Every Stage Of The Buying Cycle
Sanjay AroraSeptember 6, 2015 Last year’s U.S. holiday ecommerce sales reached a total of $ 100 billion, and some studies are already expecting U.S. customers to up their spending this year by more than 500%, totaling $ 616.5 billion over the course of the winter holidays. That’s a lot of potential uplift for your business … Continue reading How to Optimize Site Search and Navigation for the Holidays
Spencer PloesslSeptember 1, 2015 Isn’t it crazy how the smallest things can have such large impact on your business? In this particular case those small things we’re going to discuss are your calls-to-action (CTAs) that you use in and around your site to generate leads online. CTAs come in different shapes, sizes, colors, fonts, gradients, … Continue reading How to Optimize Calls-To-Action for Higher Conversion
Laura ColeAugust 24, 2015 There are many statistics that underline the importance of video marketing in 2015, although some are more impactful than others. Perhaps the most interesting is the assertion of Forrester Research’s Dr. James McQuivey, which suggests that one minute of video carries the value of 1.8 million words. This is the equivalent … Continue reading How to Optimize Your YouTube Presence
Kasia PerzyńskaAugust 22, 2015 Social media should be the main ingredient of any marketing strategy. While some marketing techniques may get a bit expensive, this one is free and may bring you big profits. It’s vital to have your Facebook Business Page correctly optimized with some SEO best practices in order to maximize conversions. First … Continue reading 7 Simple Tips to Optimize Your Facebook Business Page
Jessie-Lee NicholsAugust 13, 2015 Contrary to popular belief, search engine optimization (SEO) goes beyond keywords. In fact, Google (and other search engines, consider lots of different factors, from those trusty keywords, to page load time, domain maturity and more when they determine where to rank your site in search engine results pages (SERPs). If you’ve … Continue reading 5 Tips to Optimize Images for SEO
By Sameer Panjwani August 11th, 2015 Whether you’re looking to attract new website visitors, grow online sales or keep customers coming back for more, Google AdWords takes the guesswork out of your marketing, connecting you to relevant customers across the web at the very moment they are searching for the things that you offer. The key … Continue reading Guide To Google AdWords Quality Score ( How You Can Optimize It)
Elizabeth WellingtonJuly 27, 2015 Are you a visual, auditory, reading-writing, or tactile learner? All of us exhibit one or a combination of these learning styles. Can you guess which group you naturally fall into? Awareness of learning styles not only increases your ability to learn and teach, it also broadens your impact as a marketer. … Continue reading How To Optimize Video Marketing For All Learning Styles
