by Miguel Conner January 18, 2016 Follow @qsampleJanuary 18, 2016 Video may have killed the radio star, as song goes, but mobile might be killing the PC star. Mobile is certainly killing it when it comes to consumer attention, something important to bear in mind as marketing researchers. The Mobile Era is here and it’s … Continue reading 12 Sage Tips To Optimize Mobile Surveys [Infographic]
by Michael Bird January 12, 2016January 12, 2016 When Facebook first offered advertising opportunities for businesses, most B2B marketers saw Facebook as a B2C platform. They thought most of their audience would congregate around LinkedIn, and even though LinkedIn’s advertising was more expensive, it seemed to be worth the cost. Now B2B marketers understand Facebook … Continue reading How B2B Companies Can Optimize Facebook Ad Creative
by Ross Goldman January 7, 2016 January 7, 2016 Sales Development Reps (SDR) Your SDR team is the face of your sales team – the first point of contact and the best chance you have at scheduling qualified appointments that will lead to closed business. Though the SDR is often an entry-level role, they are … Continue reading How to Optimize the Performance of Your SDRs
by Justin Herring January 2, 2016 Follow @justincherringJanuary 2, 2016 Social Media Marketing: How to Optimize Social Profiles for Search Your social network is one of the best ways to increase brand awareness and sales. It provides you with a place to share content, communicate with customers and show how your product or service offers … Continue reading Social Media Marketing: How to Optimize Social Profiles for Search
by Jennica Torio December 28, 2015December 28, 2015 Your blog is your biggest lead generating tool. From using it to represent your brand to providing education to your prospects, your blog is the window into your business. That’s why, if it’s not optimized for maximum lead generation, you’ll quickly fall behind the competition. Read on … Continue reading How to Optimize a Blog Post in 3 Steps
by Dinesh Raju December 22, 2015December 22, 2015 If you’re running a successful e-commerce store, you’d already have staked out multiple marketing channels – email marketing, PPC ads, social media content, retargeting, YouTube videos. But have you considered running a referral program? As it turns out, referral marketing is one of the highest ROI marketing … Continue reading 4 Steps to Optimize Your E-commerce Referral Program
by Ruthie Abraham December 8, 2015 Follow @RuthieAbrahamDecember 8, 2015 Just as your personal LinkedIn profile page is the primary representation of yourself and your brand, (as you have to use your personal account for group activity and comments), your LinkedIn company page is an extension of your company’s values and ideals. This page is … Continue reading 7 Ways To Optimize Your LinkedIn Company Page
by Andrew Sheridan December 1, 2015December 1, 2015 Holiday shopping is in overdrive right now with Black Friday and Cyber Monday only days away. It’s crunch time for paid search marketers. Keywords are more competitive than ever which translates into you spending more money to get your ads seen. Holiday paid search campaigns can yield … Continue reading How to Optimize Holiday PPC: Use Call Data to Keep a Finger on the Pulse of Your Campaigns
by Rick Whittington November 22, 2015 Follow @rickwhittingtonNovember 22, 2015 Did you know that marketers who invest in optimization have higher conversion rates? Using data-driven best practices, A/B testing and other forms of marketing data can boost your company’s lead generation potential. Research indicates that marketers are focusing effort and budget on conversion optimization, which … Continue reading 10 Ways to Optimize Your Landing Page Copy for Maximum Conversions
Marc HummelOctober 30, 2015 Ecommerce sales could reach $ 2.5 billion this Cyber Monday, if the rate of increase of previous years stays roughly the same. That’s up from just $ 48 million in 2005, when the NRF first coined the phrase. As we said earlier this week, it’s OK if you’re a procrastinator, and … Continue reading 5 (Mostly) Fast Ways to Optimize Your Website for Holiday Shoppers
