Craig SullivanAugust 15, 2015 So what’s this all about? Unicorns, Useful Best Practices and Optimisation Experts — all rather rare and mystical beasts. And this quote encapsulates everything I’m going to talk about today: “Stop copying your competitors — they may not know what the f*** they are doing either”- Peep Laja So what’s the … Continue reading The Endless Suck of Best Practice and Optimization Experts
Michael ThomasAugust 9, 2015 If you’re taking the time to read this article, you are probably already on board with testing and optimization. The trick is to convince other key players within your organization to get on the bus, right? In order to do so, you must think of testing as a team sport, rather … Continue reading 3 Steps to Get Your Team On Board with Optimization
Ben Frederick @mp_benfred, August 4, 2015 The mobile apocalypse happened last April. At least, it did for mobile sites’ SEO rankings. Google’s “mobilegeddon” altered the mobile search algorithm to include concrete parameters for mobile-friendliness, threatening the positions of many sites in Google searches. According to a new study by mobile experience software provider Moovweb, the … Continue reading Google’s Mobilegeddon Still Impacts Mobile Sites Optimization
Stacey RudolphJuly 31, 2015 Shopping cart abandonment? Are you concerned why people are not completing their purchases? Well, we might have a thing or two to tell you that might help. Study the following 15 effective checkout optimization tips and watch your conversions grow! Fix Design Loopholes Your buyer’s initial decision – to buy or … Continue reading 15 Effective Checkout Optimization Tips For Better Conversions
Brandon LeibowitzJuly 28, 2015 One might think that landing pages are annoying and useless, but just because you’re not fond of them it doesn’t mean they don’t work. As a matter of fact, landing pages work extremely well, and are considered a major factor in website performance, conversion and marketing in general. Don’t take my … Continue reading 25 Landing Page Optimization Tips For Any Business
Brent PohlmanJuly 19, 2015 This is my theme for SEO, Content Marketing and Organic Marketing. If you want to maximize your reach in search and your website, keep this one theme in mind. You may think I have completely lost it here, but let me take a few minutes to explain my position. Today, people … Continue reading One Click Away – Website Optimization
Joe RosenthalJuly 16, 2015 The best email remarketing ideas are the result of hours upon hours of testing and brainstorming. It’s never easy to see your creative work get chucked into the digital furnace when a potential reader deletes an email before opening it. You’ve spent those hours designing, composing, and refining a marketing message … Continue reading Optimization Ideas for Email Marketing: Open Rates
Al GomezJuly 15, 2015 Here’s a common dilemma for businesses: you get PLENTY of online traffic on your website – BUT hardly any of them become actual paying customers. Sound familiar? It’s a well-known scenario even for big brands. Businesses do almost everything these days to attract audiences: from supporting a recent cause to uploading … Continue reading Why You Need to Learn Conversion Rate Optimization (CRO)
Laurie Sullivan @lauriesullivan, (July 16, 2015) Most content management systems support fixed editorial and advertising content at the time the emails and newsletters are scheduled, but PowerInbox’s RevenueStripe, an email recommendation platform platform launching Wednesday, allows publishers to update advertising and advertorials at the time the reader opens personalized newsletters. Company CEO Jeff Kupietzky said … Continue reading Real-Time Email Optimization Goes Live, Relies On Data
Tom DemersApril 30, 2015 WordStream has come to be known mostly as a PPC destination. But we’re also experts in SEO, and people ask us all the time for a primer on SEO basics. So we’re delivering: This article will be an introduction and overview of search engine optimization (SEO), a mandatory marketing tactic if … Continue reading SEO Basics: Complete Beginner’s Guide to Search Engine Optimization
