by Larry Kim July 25, 2016July 25, 2016 At a time when organic reach is declining (or dead) on many social networks, Medium is a shining beacon of hope if you’re feeling like your great content is going unnoticed and unloved. One great thing about Medium is that it’s about the value of your ideas. … Continue reading 7 Medium Optimization Tips To Get Your Articles To Go Hot
by Rob Marsh July 22, 2016July 22, 2016 Fact: offering customers more choices kills conversion rates. A scientific study proved it. Fact: you can prime customers to behave in certain ways with certain phrases, images or ideas. Researchers have shown it’s true. Fact: if you give potential customers a small gift, you’ll create a debt … Continue reading Can You Trust the “Science” of Optimization?
by Ronald Dod July 13, 2016 Follow @Visiture_SearchJuly 13, 2016 Google shopping is a new venture for many new eCommerce merchants. If you are not paying close attention to it you can be very behind. Below we will cover everything in Google shopping from what it is and how to optimize your data for it. … Continue reading Google Shopping Optimization Techniques & Tactics
by Ari Gillam July 17, 2016July 17, 2016 Mobile optimization is necessary, yet a disconnect still exists between online shopper’s expectations and mobile browsing experiences. New studies and reports surface describing mobile growth as “explosive” and “on the rise” – but don’t wait until these articles begin to describe mobile as “happening now” before you … Continue reading Mobile Conversion Optimization: 3 DO’s To Optimize Your Mobile Entrance Page
by Alex Birkett July 16, 2016July 16, 2016 “What is beautiful is good,” the saying goes. This saying stems from a belief that attractiveness correlates to other good qualities. In a phrase, attractiveness is a Halo Effect. Of course, you can see that on the surface, the logic in that saying is flawed. What’s beautiful … Continue reading How The Halo Effect Affects Optimization (the Good, the Bad, and the Ugly)
by Shamir Duverseau July 8, 2016July 8, 2016 Perhaps you’ve seen the movie, “A Christmas Story?” If you haven’t seen this holiday comedy, which I highly recommend, let me at least tell you that the movie contains a subplot in which the main character jumps through hoops and exercises great patience, only to end up … Continue reading How We Got Our Client to Care About Optimization with a CTA Button Test
by Jean Templin July 7, 2016July 7, 2016 Hopefully you have many optimization weapons in your arsenal: digital analytics, A/B testing, click mapping, user testing, etc. One you may not have thought of (and hence your competitors might not be aware of): eye-tracking and visual engagement analytics. When you hear the words ‘eye-tracking’ or ‘visual … Continue reading Visual Engagement Metrics: Your Optimization Secret Weapon
by Madison Hajeb July 3, 2016July 3, 2016 Developing organizational trust in your process and results is the most critical piece in the optimization process. An organization that has been burnt by broken tests or disillusioned by a trough of losing tests won’t be able to maintain enthusiasm for its testing program. And a culture … Continue reading 5 Easy Ways to Destroy Organizational Support for Optimization
by Ari Gillam June 24, 2016June 24, 2016 Mobile optimization is more than being mobile-friendly, but making a solid first impression with a mobile-friendly site is the first step to generating more mobile conversions. Last week, we went over the importance of your mobile optimization efforts. Today, we are tackling the first metric in your … Continue reading Mobile Conversion Optimization, Part 2: How to Reduce Your Bounce Rate
by Steve Hamm June 24, 2016 Follow @maasprosrduJune 24, 2016 Landing page optimization is critical for one major reason — it’s the first impression that you’ll have with your audience when they arrive at your website, and it may well be your one and only chance to impress people who are just finding out about … Continue reading Landing Page Optimization: Prevent Your Audience from Navigating Away From Your Page
