Pam Aungst September 7, 2020 With Google incorporating the Core Web Vitals metrics into its algorithms in 2021, now more than ever, you’ll want your website to load as quickly as possible. And with Google’s “mobile-first” philosophy, you’ll want to be sure the mobile version of your site loads extremely quickly. In addition to the … Continue reading The Important of Using AMP for Mobile Optimization
David Hunter August 27, 2020 Photo by fauxels from Pexels Your Digital Storefront Having an updated Google My Business page is the key for local search engine optimization. This public profile hosted by the world’s largest search engine serves as one of the first connections between a business and the public. Not only this, but … Continue reading The Key to Local Search Engine Optimization: Google My Business
Erika Giles August 18, 2020 An important aspect of sales and marketing in today’s market involves driving traffic toward company websites. Your site needs to convert some of that awesome traffic into leads for sales representatives to close deals. A great way to make sure your site is converting prospects into leads is by developing … Continue reading Conversion Rate Optimization: 5 Tips for Building a Strategy (+ Examples)
Karl Sakas August 7, 2020 Agency roles fit into 6 categories: AM, PM, SME, Strategist, BizDev, and Support. Agency owners frequently ask me for advice on agency structure and roles, including how to change team structure as they grow. The right approach is unique to your agency, but there’s a universal factor—all agency roles fit … Continue reading Agency Optimization Shortcut: Understand the 6 Agency Roles
Nick Hollinger August 6, 2020 Organic search refers to how your visitors get to your site based on their queries on search engines (most frequently Google – >90% of searches). Whatever your product or service is, reaching the top of the search results has become a top priority for most businesses marketing departments. Google constantly … Continue reading 5 Best Search Engine Optimization (SEO) Tools
Feedback optimization is the process of using readers’ comments to improve your content. See how this strategy can improve SEO performance while creating better search results for your audience. Abby Reimer on July 30, 2020 In my last post, I shared how UGC (User Generated Content) helped my nonprofit client create authoritative articles that 1.) … Continue reading Feedback optimization: A user-first approach to SEO
Sandy Moore July 29, 2020 With millions of websites on the internet, it is important for your website to stand out and appear on the first page of the search engine results. This drives more traffic to your site. According to Moz, “On average, 71.33% of searches result in a page one organic click. Page … Continue reading Quick SEO Fixes for Website Optimization
Jayson DeMers July 9, 2020 If you’re familiar with online marketing, you know the importance of securing a high conversion rate. Getting as much traffic as possible can help you find success—but if all those inbound visitors have no way to spend money with you, or earn you money, your efforts will never be profitable. … Continue reading A Beginner’s Guide to AB Testing in Conversion Optimization
Chris Pitt June 18, 2020 The marketing funnel is a representation of the journey your customers take from first discovering your brand to buying into it. This concept has been used by marketers and advertisers for well over 100 years, but it’s more relevant now than ever. The average journey to purchase now consists of … Continue reading End-to-End Optimization of Your Digital Marketing Funnel
Billy Farroll — June 8, 2020 A look at the processes, deliverables and benefits of user experience (UX) and conversion rate optimisation (CRO), and how these can work together to improve your website. When discussing the overall performance of a digital product, there are two terminologies often mentioned in relation to improving performance – user … Continue reading Conversion Rate Optimization and User Experience – What’s the Difference?
