Whenever you hear a marketing practice referred to as “easy,” it’s usually not. Contributor Ayat Shukairy looks at some common CRO misconceptions and their uncommon realities. Ayat Shukairy on August 24, 2018 A lot of content on conversion rate optimization (CRO) is published every day. Most of it is spot-on, but some articles make me … Continue reading 12 pieces of conversion optimization advice you should ignore
Google Search: Optimization Over Speed by Laurie Sullivan , Staff Writer @lauriesullivan, July 27, 2018 The Google Speed update began rolling out earlier this month, but after analyzing 33,500 keywords and 1 million pages of search results, analysts at SEO PowerSuite could not identify any noticeable impact on the ranking of mobile pages in Google search results. … Continue reading Google Search: Optimization Over Speed
Carrie Hopkins — July 20, 2018 — July 20, 2018 fancycrave1 / Pixabay As marketers, we know our work is important. But I want more than that. I want a seat and a voice at the big table. One way to do that is to understand and be able to articulate how you and your … Continue reading The Basics of Conversion Rate Optimization
Erica Glotfelty — July 18, 2018 — July 18, 2018 Ah yes, LinkedIn. Let’s talk about it, and make sure you have all the information you need to have a fully optimized profile. Since LinkedIn is used for business more than any other social platform, we encourage our clients (and you!) to take full advantage … Continue reading LinkedIn – Optimization Checklist
Nicole Blanckenberg — July 12, 2018 Follow @https://twitter.com/NicoleBlancken — July 12, 2018 Just because Facebook Dynamic Product Ads are automatic remarketing on steroids, doesn’t mean you shouldn’t be optimizing them for better success. Even automated PPC needs a human touch! Facebook Dynamic Ads can be a powerful, traffic-driving tool with the potential of getting shoppers … Continue reading 8 Quick Facebook Dynamic Product Ad Optimization Tips for Better Success
Bill Sebald — July 5, 2018 Follow @billsebald — July 5, 2018 As long as I’ve been doing SEO, I’ve tried to push for the early adoption of new products, platforms, and technology whenever possible. The 22 Immutable Laws of Marketing (not an Amazon affiliate link, I swear!) has been a book I’ve leaned on … Continue reading Voice Search Optimization: The SEO’s Journey (So Far)
Adobe takes top ranking for platforms that combine testing, behavioral targeting and recommendation engines. Barry Levine on June 28, 2018 “Experience optimization” is one of those terms that seems to cover almost everything. Since everyone agrees that customer experience is the key to a brand’s success these days, wouldn’t optimizing that involve every marketing … Continue reading Forrester issues first Wave report on Experience Optimization
Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content strategy across a number of verticals and increase the touch points you have with consumers. Jim Yu on May 29, 2018 Whether spoken, typed or tapped, search queries are the medium through … Continue reading Search is more than Google: Mastering vertical search optimization
5 Time-Tested Tips to Keep Your E-Commerce Site Running Smoothly (Source) Online stores are some of the most demanding websites in terms of development and maintenance. This shouldn’t come as a surprise. Apart from the truckloads of high-quality product images, there are dozens of other site components you need to put together to keep your … Continue reading 5 Time-Tested Tips to Keep Your E-Commerce Site Running Smoothly
Ben Mathúin — May 11, 2018 — May 11, 2018 Audience optimization is one great way to ensure your social ad campaigns meet your goals. However, what’s involved with optimization, and what things should you keep in mind to maximize the effectiveness of your campaigns? In this article, we discuss the main elements of audience … Continue reading The Key Elements of Successful Audience Optimization
