Tag Archives: Optimization

Add Self-Referential Links Into Your 2018 Search Engine Optimization Strategy

Chris Abraham — January 4, 2018 Follow @chrisabraham — January 4, 2018 pixelcreatures / Pixabay The only content links you can control are your own. One good way to do it is to make sure all your navigation is either textual or alt-text-labeled images. Flash is way dead. The better way is to remember way … Continue reading Add Self-Referential Links Into Your 2018 Search Engine Optimization Strategy

How To Double Your App Downloads With App Store Optimization

By Gaurav Sharma November 20th, 2017   So you’ve studied your target audience for a long time and created an app that perfectly solves their challenges. You’ve gone the extra mile and put in efforts to create a great user interface and interesting tutorials too. But somehow your app still isn’t being downloaded as much as … Continue reading How To Double Your App Downloads With App Store Optimization

How to Structure Your Optimization and Experimentation Teams

Lindy Tolbert — October 26, 2017 — October 26, 2017 It’s important to know the most efficient way to arrange your optimization team to ensure their productivity and yours. But what’s the best way to structure your team? Should optimization folks be in a separate team? Or under product teams? Or marketing? There’s several different … Continue reading How to Structure Your Optimization and Experimentation Teams

Twitter Optimization: How To Benefit From Your Twitter Analytics Data

By David Schneider September 25th, 2017 Twitter’s analytics dashboard is home to some of the most important data about your Twitter account. In this article, we’re going to look at how you can benefit from your Twitter analytics data. We have a list of 12 benefits to go through, so saddle up. Twitter analytics weren’t … Continue reading Twitter Optimization: How To Benefit From Your Twitter Analytics Data

29 Handy Tips for Amazing Conversion Rate Optimization (CRO)

Greetje den Holder — September 8, 2017 Follow @GdenHolder — September 8, 2017 Most entrepreneurs and marketers are continuously striving to increase sales. However, there are so many factors to take into account that can make sales drop or grow. Conversion rate optimization (CRO) focuses on most, if not all, of these factors, making it … Continue reading 29 Handy Tips for Amazing Conversion Rate Optimization (CRO)

Using Heatmaps For Conversion Optimization

By Thomas Kriebernegg  August 29th, 2017   Conversion Rate Optimization is the method of using analytics and user feedback to improve the performance of your website. CRO can be used to improve multiple metrics for your website, but it’s often associated with acquiring new customers, registrations, downloads, etc. In other words, conversion rate optimization is … Continue reading Using Heatmaps For Conversion Optimization