Tag Archives: Optimization

Owned asset optimization: The key to connecting with financial consumers

Here’s how financial brands can use reception marketing to build trust and equity by meeting consumers’ needs with helpful, relevant content. RJ Licata on February 7, 2024 Brands are accustomed to pointing their marketing megaphone at the audience and controlling the conversation even in the digital age. Now, it’s the consumer wielding the megaphone and … Continue reading Owned asset optimization: The key to connecting with financial consumers →

Google launches AI tool for YouTube ad optimization

YouTube Tools

Creative Guidance leverages AI to suggest actionable steps for enhancing video ad performance. Nicola Agius on September 18, 2023 Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google … Continue reading Google launches AI tool for YouTube ad optimization →

Dentsu, Cinch Partner On Dynamic Creative Optimization

Partnerships

Dentsu, Cinch Partner On Dynamic Creative Optimization by Karlene Lukovitz @KLmarketdaily, June 15, 2023 Dentsu has selected dynamic ad-serving and personalization platform Clinch as its global partner for offering dynamic creative optimization (DCO). The offering includes complete access to Clinch’s SaaS platform and Flight Control, an omnichannel campaign activation platform that streamlines the launch and … Continue reading Dentsu, Cinch Partner On Dynamic Creative Optimization →

Programmatic’s ad targeting and optimization come to digital out-of-home

Programmatic Advertisement

Beeyond Media’s new tool lets brands reach targeted audiences using out-of-home technology while maintaining privacy. Chris Wood on June 15, 2023 The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. It lets … Continue reading Programmatic’s ad targeting and optimization come to digital out-of-home →

Transformer Response Optimization (TRO): The New SEO

SEO Trends

Transformer Response Optimization (TRO): The New SEO Aaron Heienickle / 10 Apr 2023 ChatGPT plugins are out and thriving — but there are plenty more to check out. In the next few weeks, we should see more plug-ins added to this iOS app store-like environment. Exciting news! A notable plugin delivered is the internet-powered … Continue reading Transformer Response Optimization (TRO): The New SEO →

Marketing technology optimization: The path to peak martech stack performance

Marketing Technology

Discover how to streamline your martech stack, drive real ROI and improve customer experience. Gene De Libero on March 29, 2023 A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and … Continue reading Marketing technology optimization: The path to peak martech stack performance →

Questions to ask about conversion optimization platforms

Conversion Optimization

Have these questions ready for vendors, internal stakeholders and technology customers. Pamela Parker on February 2, 2023 Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter … Continue reading Questions to ask about conversion optimization platforms →

Does your company need a conversion optimization platform?

Conversion Optimization

Organizations should assess business needs, staff capabilities and financial resources when considering whether to adopt this new technology. Pamela Parker on February 1, 2023 Conversion optimization platforms (COPs) enable marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Deciding whether your company … Continue reading Does your company need a conversion optimization platform? →

What is a conversion optimization platform?

Conversion Optimization

Here’s why marketers are using this new technology to improve experience and boost ROI. Pamela Parker on January 31, 2023 Over the last several years, digital marketers have been focused on delivering a customer experience (CX) that differentiates them from the competition. Conversion optimization platforms (COPs) address this by enabling marketers to systematically test and … Continue reading What is a conversion optimization platform? →