Tag Archives: Optimization

A Beginner’s Guide to AB Testing in Conversion Optimization

Jayson DeMers July 9, 2020 If you’re familiar with online marketing, you know the importance of securing a high conversion rate. Getting as much traffic as possible can help you find success—but if all those inbound visitors have no way to spend money with you, or earn you money, your efforts will never be profitable. … Continue reading A Beginner’s Guide to AB Testing in Conversion Optimization

End-to-End Optimization of Your Digital Marketing Funnel

Chris Pitt June 18, 2020 The marketing funnel is a representation of the journey your customers take from first discovering your brand to buying into it. This concept has been used by marketers and advertisers for well over 100 years, but it’s more relevant now than ever. The average journey to purchase now consists of … Continue reading End-to-End Optimization of Your Digital Marketing Funnel

Conversion Rate Optimization and User Experience – What’s the Difference?

Billy Farroll — June 8, 2020 A look at the processes, deliverables and benefits of user experience (UX) and conversion rate optimisation (CRO), and how these can work together to improve your website. When discussing the overall performance of a digital product, there are two terminologies often mentioned in relation to improving performance – user … Continue reading Conversion Rate Optimization and User Experience – What’s the Difference?

Live Video Captioning Will Change Google Search Optimization

Live Video Captioning Will Change Google Search Optimization by Laurie Sullivan  @lauriesullivan, May 14, 2020 Search engines can’t crawl the actual video to optimize positioning in search results, but they can crawl the text in the video when there is a transcription of the audio or captions. While it is not guaranteed, if content creators want … Continue reading Live Video Captioning Will Change Google Search Optimization

8 Conversion Rate Optimization Tactics to Boost Your eCommerce Sales in 2020 [Guide]

Himanshu Rauthan — May 6, 2020 The fundamental purpose of running any business is to rake in maximum sales and profits. Business owners implement different kinds of strategies to boost their revenue and earnings. When it comes to online businesses, the plan is pretty much the same with extra competition and short user attention spans. … Continue reading 8 Conversion Rate Optimization Tactics to Boost Your eCommerce Sales in 2020 [Guide]

Facebook pulls back on Campaign Budget Optimization mandate

Advertisers will not be required to use CBO. Ginny Marvin on April 21, 2020 In a reversal, Facebook will no longer require advertisers to use its Campaign Budget Optimization (CBO) feature in campaigns. Advertisers will have the choice to either have budgets managed at the campaign or ad set level. Advertiser choice. “To provide advertisers … Continue reading Facebook pulls back on Campaign Budget Optimization mandate

Facebook’s Multiple Text Optimization: What Automated Dynamic Campaigns Mean for You

Ana Gotter — March 31, 2020 Facebook Ads can be exhausting to learn, but the system is a marketer’s dream once they start to figure it out. There is so much customization potential, allowing incredible creative options and insanely detailed targeting criteria that you can choose from, and all you need to know is how … Continue reading Facebook’s Multiple Text Optimization: What Automated Dynamic Campaigns Mean for You

Easy-to-Use Conversion Optimization Tools Any SMB can Use

Tal Melenboim — March 18, 2020 With the right tools, you can drastically improve your website’s conversion rates. You can write better content, improve the load speed of your web pages, and get a better understanding of your audiences’ dynamics (among other things) — all of these are crucial to the success of SMBs. Sadly, … Continue reading Easy-to-Use Conversion Optimization Tools Any SMB can Use