Tag Archives: Optimization

Easy-to-Use Conversion Optimization Tools Any SMB can Use

Tal Melenboim — March 18, 2020 With the right tools, you can drastically improve your website’s conversion rates. You can write better content, improve the load speed of your web pages, and get a better understanding of your audiences’ dynamics (among other things) — all of these are crucial to the success of SMBs. Sadly, … Continue reading Easy-to-Use Conversion Optimization Tools Any SMB can Use

5 Succession Planning Optimization Secrets You Can’t Miss

Beth Thornton — March 5, 2020 Creating a succession plan for your organization can be a daunting task to complete. If you already have a plan in the works, congratulations! Where do you go next? It’s important to continually implement and optimize your strategy. While succession planning can seem like a “set it and forget … Continue reading 5 Succession Planning Optimization Secrets You Can’t Miss

Facebook Mandates Campaign Budget Optimization: Here’s What You Need to Know

Brett McHale — March 5, 2020 joshborup / Pixabay Facebook has recently revealed that advertisers will soon no longer be able to optimize their budget at the ad set level. Instead, anyone who is currently advertising on the platform or plans to will have to manage their ad spend at the campaign level. On the … Continue reading Facebook Mandates Campaign Budget Optimization: Here’s What You Need to Know

Search Engine Optimization and Marketing Trends in 2020 [Infographic]

Jomer Gregorio — February 7, 2020 Many sectors are seeing the year 2020 as a visionary year that’s perfect for launching new businesses, reviving shelved marketing campaigns, or renewing past digital marketing efforts. The year 2020 will bear witness to the evolution of various digital marketing strategies as voice, image, video, and semantics overtake purely … Continue reading Search Engine Optimization and Marketing Trends in 2020 [Infographic]

Landing Page Optimization Tips (Backed by Psychology)

Kevin George — November 3, 2019 Follow @imkevin_monk Do you know which strategy works best to convert a visitor into a qualified lead in the journey of conversion? Yes, you got it right! It’s landing pages. Landing pages are an essential part of any inbound marketing campaigns, because they have the unique ability to convert … Continue reading Landing Page Optimization Tips (Backed by Psychology)

Inside The Periodic Table of Email Optimization and Deliverability: Q&A with Jennifer Cannon

What’s the most fascinating email marketing element to an expert email marketer? Keep reading to find out. Lauren Donovan on September 30, 2019  If you haven’t already heard, Marketing Land and MarTech Today, sister publications of The MarTech Conference, recently released the first-ever Periodic Table of Email Optimization and Deliverability. Authored by Jennifer Cannon, MarTech … Continue reading Inside The Periodic Table of Email Optimization and Deliverability: Q&A with Jennifer Cannon

Introducing the Periodic Table of Email Optimization and Deliverability

Download our essential guide to getting your message through to the inbox. Pamela Parker on September 16, 2019 Marketing Land’s sister site, Search Engine Land, pioneered the highly successful Periodic Table of SEO – a guide to the essential aspects of search engine optimization that debuted in 2011.  Now, we are continuing and expanding our … Continue reading Introducing the Periodic Table of Email Optimization and Deliverability

Study indicates drastic improvements to managed inbox optimization

Return Path’s 2019 Sender Score Benchmark report shows overall improvements in email marketing, despite difficult relationships with ISPs. Jennifer Cannon on August 27, 2019 Email optimization and deliverability are critical to our marketing programs, and a new report [registration required] from Return Path indicates that marketers are starting to pay closer to attention to the … Continue reading Study indicates drastic improvements to managed inbox optimization

Website Updates: Overlooked Necessities to Conversion Rate Optimization

Annie Qureshi — August 25, 2019 Follow @annierqureshi — August 25, 2019 Conversion rate optimization is both one of the most important and most understood aspects of digital marketing. Website design is an integral part of CRO. Poorly maintained websites tend to have very low conversion rates. Prudent business owners will update their websites regularly … Continue reading Website Updates: Overlooked Necessities to Conversion Rate Optimization

Where is Supply Chain Optimization Heading by 2020?

Bruce Hakutizwi — August 22, 2019 Follow @BizForSaleUS — August 22, 2019 The concept of supply-chain optimization isn’t new. In fact, some sources trace its roots as far back as 1911, when mechanical engineer Fredrick Taylor — who penned The Principles of Scientific Management — targeted the process improvement of manual loading in his work. … Continue reading Where is Supply Chain Optimization Heading by 2020?