Tag Archives: Optimization

What to Look for During a Conversion Rate Optimization Audit

Benji Bateman — October 1, 2018 — October 1, 2018 Tumisu / Pixabay As a marketer, your job responsibility is simple: produce results. You’re likely familiar with questions like, “How many customers did this close?” or “How much revenue did this produce?” Unfortunately, most marketers stumble over their answers because they aren’t able to back … Continue reading What to Look for During a Conversion Rate Optimization Audit

12 pieces of conversion optimization advice you should ignore

Whenever you hear a marketing practice referred to as “easy,” it’s usually not. Contributor Ayat Shukairy looks at some common CRO misconceptions and their uncommon realities. Ayat Shukairy on August 24, 2018     A lot of content on conversion rate optimization (CRO) is published every day. Most of it is spot-on, but some articles make me … Continue reading 12 pieces of conversion optimization advice you should ignore

8 Quick Facebook Dynamic Product Ad Optimization Tips for Better Success

Nicole Blanckenberg — July 12, 2018 Follow @https://twitter.com/NicoleBlancken — July 12, 2018 Just because Facebook Dynamic Product Ads are automatic remarketing on steroids, doesn’t mean you shouldn’t be optimizing them for better success. Even automated PPC needs a human touch! Facebook Dynamic Ads can be a powerful, traffic-driving tool with the potential of getting shoppers … Continue reading 8 Quick Facebook Dynamic Product Ad Optimization Tips for Better Success