Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute by Laurie Sullivan @lauriesullivan, September 16, 2022 Brands with in-house teams are 82% more likely to use augmented reality (AR) than external agencies, according to data from Emodo Institute, the research arm of Ericsson-owned Emodo. It’s one of the techniques being used as the … Continue reading Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute
Tag Archives: Optimization
How To Boost Your Rankings on Budget with SEO Checker Optimization Tools
How To Boost Your Rankings on Budget with SEO Checker Optimization Tools Manisha Sukhyani / 25 Feb 2022 You would be aware of SEO and its benefits; however, SEO checkers might be new to you. With SEO checkers, you can optimize your content, rank for useful keywords, increase your brand’s visibility and dominate SERPs … Continue reading How To Boost Your Rankings on Budget with SEO Checker Optimization Tools
Phrasee to offer real-time language optimization
Phrasee, the AI-powered language optimization platform, has announced that it will now create language responsive to customer sentiment in real time. Kim Davis on March 1, 2022 Phrasee, the AI-powered language optimization platform, has announced that it will now create language responsive to customer sentiment in real time. Phrasee automatically generates and optimizes messaging for … Continue reading Phrasee to offer real-time language optimization
MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist
This new resource gives marketers insights into the building blocks for good campaigns. Henry Powderly on February 4, 2022 Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important … Continue reading MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist
Conversation Rate Optimization: Don’t Ignore the Micro-Conversions
Jon-Mikel Bailey December 6, 2021 Conversion rate is the number of times someone takes an action on your website. The conversions we optimize are tied to a goal. Generally, this is considered something like orders, a contact form submission, or a product demo. Conversion rate optimization is the process of making small incremental changes to … Continue reading Conversation Rate Optimization: Don’t Ignore the Micro-Conversions
7 Bottom Line Optimization Tips for Future-Looking Businesses
Peter Daisyme December 1, 2021 If you zoom out and look at the big picture, the challenge of improving your bottom line optimization is simple – theoretically, at least. You can increase your revenue, you can lower your expenses, or you can do both. Now, actually accomplishing this is a different story. The 2 Levers … Continue reading 7 Bottom Line Optimization Tips for Future-Looking Businesses
Google Ads Group Conversion Goals For Bidding Optimization
Google Ads Group Conversion Goals For Bidding Optimization by Laurie Sullivan , Staff Writer @lauriesullivan, November 1, 2021 Google Ads introduced several new features around conversion goals on Monday. The conversion goal feature groups actions into categories based on a specific type of conversion. Marketers can use the feature to optimize bidding at the account or … Continue reading Google Ads Group Conversion Goals For Bidding Optimization
Conversion Funnel: Stages and Optimization
Lyudmila Kovalenko September 15, 2021 Conversion funnel analysis isn’t the most discussed digital marketing topic. But it may be one of the most important. Funnel analysis helps you ensure that you are successfully moving prospects, leads, and customers forward as their relationship with your brand deepens. Each category of contact has its own conversion actions, … Continue reading Conversion Funnel: Stages and Optimization
How to Grow Your App Startup Organically with App Store Optimization (ASO)
Tom Whatley September 7, 2021 App store optimization (ASO) is about getting your mobile app in front of the right users at the right time. With 2.22 million apps available in the Apple App Store and 2.89 million in the Google Play Store, you need the best possible strategy to help your app stand out. … Continue reading How to Grow Your App Startup Organically with App Store Optimization (ASO)
Social Media Optimization: 60+ Tips & Tools for Every Platform
Lindsay Paramore August 8, 2021 With the growing momentum of people wanting to generally connect online, it’s no wonder that businesses spend about 15-25% of their advertising budget* on just social media. But organic social media marketing is just as important as paid efforts. Paid or organic, it’s not enough to just set up your … Continue reading Social Media Optimization: 60+ Tips & Tools for Every Platform
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