Growing economy has ad buyers increasing their 2024 ad spend projections to 11.8%, up significantly from last year. Constantine von Hoffman on September 9, 2024 Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% projected at the end of last year, according to a new IAB report. The report, “The 2024 … Continue reading Optimistic marketers increase expected ad spend
September 06, 2024 Why optimistic leaders create more productive and happier workplaces In his new book, the founder of Keurig Green Mountain shares his entrepreneurial story and his advice for becoming a more optimistic leader. BY Robert Stiller My wife, Christine, still remembers how, in the early years at Green Mountain, I would often lie awake … Continue reading Why optimistic leaders create more productive and happier workplaces
June 02, 2024 How to train your brain to be more optimistic Optimists are wealthier, live longer, and are more successful in life, work, and relationships. Here’s how to change your mindset if you are naturally pessimistic. BY Kathleen Davis Welcome to Work Smarter, Fast Company‘s newsletter on career, leadership, and productivity advice. You can sign up to … Continue reading How to train your brain to be more optimistic
53% of marketers believe AI will significantly enhance targeting and ad relevance according to Cooler Screens study. Chris Wood on March 6, 2024 Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to … Continue reading AI in retail media? Majority of marketers are optimistic
Marketer optimism is way up from this spring, even though ad spend and marketing budgets are down. Constantine von Hoffman on October 16, 2023 Marketers are feeling much more optimistic this quarter, according to the CMO Survey from Deloitte. Nearly half (49%) reported feeling “more optimistic” about the U.S. economy, up from 30.1% in the … Continue reading Marketers more optimistic even as budgets fall
Staff cuts, budget cuts and difficulty using data are not preventing B2B marketers feeling more optimistic than they did last year. Kim Davis on April 25, 2023 Almost half of B2B marketers are struggling to use data, both to drive decision-making and measure performance. It’s the biggest challenge they face, ahead of increasing growth targets … Continue reading B2B marketers remain optimistic in the face of major challenges
Cath Andrews — March 21, 2018 — March 21, 2018 As a brand new season awakens with the coming of Spring, small business owners are working hard on their new year goals to optimize growth and success in 2018. New research from SCORE, mentors to America’s small businesses, shows that overall, 69% small business owners … Continue reading Why Do Millennials Remain So Optimistic — And How Can You?
Columnist Jamie Pitman shares insights about the state of the local search industry from BrightLocal’s Local Search Industry Survey. Jamie Pitman on January 25, 2018 The local search landscape is a constantly evolving beast, regularly changing at the whim of Google My Business and, more and more these days, reliant on consumer reviews. As … Continue reading Local search industry optimistic about 2018 — but less likely to hire
Are Search Professionals Optimistic About 2018? by Laurie Sullivan , Staff Writer @lauriesullivan, December 29, 2017 Despite the continual search algorithm changes by Google and Bing, 92% of search-engine-optimization professionals feel optimistic that 2018 will be a good year for SEO professionals. But 73% think delivering client results will become more difficult. A study conducted … Continue reading Are Search Professionals Optimistic About 2018?
David KigerMarch 13, 2015 Optimism among small business owners is at its highest point in seven years, according to a recent poll by the Wells Fargo/Gallup Small Business Index. Among the reasons for the spike: increases in revenue, hiring, cash flow and access to credit. Lisa Stevens, head of small business for Wells Fargo, said … Continue reading Small Business Owners Increasingly Optimistic
