Marketing agencies may fear AI will make them extinct, but there are reasons to believe some will be winners in this new world. Jim Ewel on May 31, 2024 AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to Sam … Continue reading AI is a threat to some marketing agencies, an opportunity for others
Capitalize on the booming “silver economy” by marketing to the 50+ demographic, a growing and wealthy consumer class with evolving needs. Geoff Crain on April 25, 2024 Weeks before his 70th birthday, my colleague quipped, “I still don’t like being called a ‘senior.’ Unless there’s a good discount attached.” The joke leans on an … Continue reading Marketing to the 50+ crowd: A booming opportunity
By Blaire Briody July 18, 2023 This article is the second in a series about gatekeepers in the professional world taking a chance on those with nontraditional backgrounds. Read the full series here. The series is published in partnership with the Economic Hardship Reporting Project. In early 2015, Daisy Magnus-Aryitey was 32 years old … Continue reading ‘Most importantly, I don’t give up’: How a mom who had been out of the workforce for a decade talked her way into a career opportunity
By Stephanie Vozza October 31, 2022 From industry events to parties with friends, there are plenty of opportunities to build your personal network, especially as the world starts to open back up after the lengthy pandemic shutdown. But what about job interviews? You’re meeting someone new, but could it also be an opportunity to … Continue reading How job interviews provide a perfect opportunity for networking
Oversold Conditions Grant a Mega Buying Opportunity InvestorPlace / 18 Oct 2022 The stock market rarely spends time as oversold — and that’s where we are today. The S&P 500’s weekly RSI has been oversold during only 46 weeks over the past 50 years — and we’re oversold today. This technical indicator successfully predicted … Continue reading Oversold Conditions Grant a Mega Buying Opportunity
By Tomas Chamorro-Premuzic April 28, 2022 Elon Musk is one of the most widely spoken about people in the world, the richest person in the world ($266 billion), and the man behind Tesla, SpaceX, Neuralink, and now Twitter (as reported in Jeff Bezos’s Washington Post). His seemingly spontaneous and unfiltered tweets (which included calling … Continue reading This is Elon Musk’s opportunity to make Twitter users more open minded
By John Connors April 27, 2022 This year, leaders will be challenged by war, pandemics, racism, climate change, politics, media bias, shareholder value, innovation, growth, supply chain problems, inflation, data security, customer experience, remote work models, employee satisfaction, and the Great Resignation. As the list highlights and research confirms, the role of a leader is … Continue reading How the Great Resignation is turning into a great opportunity for leaders
By Stephen Fromkin February 12, 2022 What a difference a year makes (notwithstanding the doldrums of a pandemic). This time last year, metaverse had the lowest possible rating for the number of searches in Google Trends. By November of 2021, it had the highest possible rating. The term has become so prominent that … Continue reading The metaverse can provide a whole new opportunity for education. Here’s what to consider
Crypto is Madison Avenue’s Dream Opportunity by Omri Argaman , Op-Ed Contributor, February 7, 2022 One of the fastest-growing categories for marketing agencies has been the growth of cryptocurrencies. As proof of the growth, in all of 2021, there were 54 articles published by MediaPost according to site search that mentioned “crypto” versus only eight … Continue reading Crypto is Madison Avenue’s Dream Opportunity
Joel Bissitt December 16, 2021 Every franchise opportunity is different, and you have to consider several factors before deciding to invest in one. As experts in franchising and franchise businesses, we recommend carefully considering and evaluating the following criteria before becoming a franchisee. The market Most first-time franchisees opt for international franchises like McDonald’s, KFC … Continue reading How to Evaluate a Potential Franchise Opportunity
