Tag Archives: Opportunity

Opportunity Costs in Decision Making – A Critical Success Factor for SMEs

Karam Mangat — December 12, 2019 The digital disruption in fin-tech and business technology, in general, is phenomenal. BizTech and FinTech innovations that support small businesses are being developed at a rapid pace. Yet, small businesses are still failing at an alarming rate. According to the Bureau of Statistics, there are over 2 million small … Continue reading Opportunity Costs in Decision Making – A Critical Success Factor for SMEs

Brand safety: Balancing risk and opportunity for your organization

Using sentiment analysis to track your brand safety risk and dial your marketing and sales activity up or down as needed can help your business’ bottom line. Kristina Podnar on November 11, 2019  Imagine a seesaw with a flamingo on one side and a grizzly bear on another. How would you ever stabilize them? That … Continue reading Brand safety: Balancing risk and opportunity for your organization

Automated marketing technology opportunities: Enhancing human opportunity

We need to develop the technical skills to maximize the machine’s output, while still nurturing the creativity that underpins the best marketing campaigns. Andy Betts on October 11, 2019  Across industries and in nearly every vertical, AI is driving digital transformation. In sales, for example, 70% of US-based professionals are now using some form of … Continue reading Automated marketing technology opportunities: Enhancing human opportunity

Is Amazon friend or foe? Retailers must weigh the opportunity before tapping revenue gains

Retailers with a unique product may be cautious selling on Amazon but it can be a powerful channel for moving out-of-season and clearance items. Mike Farrell on May 16, 2019  One of the most discussed topics in e-commerce over the past 18 months has been The Amazon Effect. Amazon has been throwing its weight around … Continue reading Is Amazon friend or foe? Retailers must weigh the opportunity before tapping revenue gains

Artificial Intelligence: Disruption or Opportunity?

Daniel Burrus — March 7, 2019 Follow @DanielBurrus — March 7, 2019 Artificial intelligence (AI), one of twenty core technologies I identified back in 1983 as the drivers of exponential economic value creation, has worked its way into our lives. From Amazon’s Alexa and Facebook’s M to Google’s Now and Apple’s Siri, AI is always … Continue reading Artificial Intelligence: Disruption or Opportunity?

The Multi-Billion-Dollar Opportunity Behind the 80% of Employees We’re Neglecting

Joelle Kaufman — March 2, 2019 — March 2, 2019 The secret is out: The most successful companies in the world are the ones that understand their employees are their greatest competitive asset. What’s baffling, though, is that most enterprises today are fundamentally neglecting 80 percent of their workforce when it comes to communication and … Continue reading The Multi-Billion-Dollar Opportunity Behind the 80% of Employees We’re Neglecting

The growth opportunity DTC brands shouldn’t neglect

Direct to consumer brands should focus their open web spend on formats and strategies that work within the mid-funnel, which means emphasizing content. Casey Wuestefeld on February 5, 2019 Act one of the direct-to-consumer revolution upended traditional marketing and distribution models as we knew them, and now all eyes are on the next phase of … Continue reading The growth opportunity DTC brands shouldn’t neglect