by Cath Andrews April 18, 2016April 18, 2016 Do you ever send out a newsletter and get the impression you’re talking to yourself? You know the feeling. You spend hours researching great information, finding the most attractive images. You put the whole thing together in a well-worded document, targeted to your readers. Feeling rather satisfied, … Continue reading Boost Your Newsletter Open Rates With These 5 Simple Tips
VP says this is a new phase for the Vancouver-based company, where users can perform Hootsuite functions inside external tools. Barry Levine on April 12, 2016 Hootsuite is acting today to make its social media management platform a more complete citizen of the marketing ecosystem. The Vancouver-based company is announcing three new open APIs … Continue reading Social management system Hootsuite adds new APIs to open up its platform
by Grant Thomas April 3, 2016 Follow @gsthomas22April 3, 2016 How do you get people to open your emails? While there isn’t a definitive science to the mastery of high open rates, we do know some surefire ways to increase your email open rates. With the help of some email marketing experts, I’ve put together … Continue reading 5 Easy Ways to Increase Email Open Rates
by Sunil Bagai March 24, 2016 Follow @ZenithtalentMarch 24, 2016 As I wrote last week, tech companies are making huge strides toward overcoming the homogenous structures of their talent forces. Slack’s report on diversity demonstrates not only a strong commitment to inclusion, it shows how a culture that celebrates differences can flourish. Unfortunately, many organizations … Continue reading Eliminating Hiring Bias: How Blind Reviews Open Our Eyes to the Best Talent
by Laura Donovan March 14, 2016 Follow @thewordproMarch 14, 2016 For the last 18 months Pinterest has been beta testing Ads. Last week they opened up advertising to all small and midsize companies in the United States. They have also expanded the ad-buying tool, Promoted Pins Ads Manager, by increasing the targeting options from 30 … Continue reading Advertising Open for All Businesses on Pinterest
by Sunil Bagai February 4, 2016 Follow @ZenithtalentFebruary 4, 2016 Sales and marketing have evolved into business development. Why shouldn’t recruiting mature into talent acquisition development? It’s difficult to pinpoint when organizations started using the term “business development.” Some historians tie the concept to the young enterprise models spawned by the Industrial Revolution. Others, perhaps … Continue reading Candidates Are Customers: Don’t Just Market Open Positions, Sell Them!
by Amanda Clark January 18, 2016 Follow @GrammarChicIncJanuary 18, 2016 Report after report and study after study suggests that email is the most effective digital marketing tool. So if you’re not seeing much of a benefit from your email marketing program, you’ve gotta wonder why. Maybe the reason people aren’t responding to your emails is … Continue reading This Is How To Write A Compelling Email Subject Line—And Boost Your Open Rates
Self-service ads will be available in January; Pinterest now has more than 1 million active businesses accounts. Martin Beck on December 15, 2015 The Pinterest waitlist waiting will soon be over. The company said today that starting in January, all US advertisers will be able to buy Promoted Pins. The company officially launched Promoted Pins, … Continue reading Pinterest To Open Promoted Pins For All US Businesses
by Tim Ash December 3, 2015 Follow @tim_ashDecember 3, 2015 I feel like we’ve been growing apart, lately. We used to stand for the same things: We used to fight clutter together. We would hate-laugh together as sites with rotating banners littered the web, with owners thinking letting all the groups have a piece of … Continue reading An Open Letter to “Minimalist” Sites
Ron NewlinNovember 7, 2015 And that could be a problem. Email metrics like open rates and click-through rates can be invaluable to nonprofit communicators. They allow you to deliver multiple emails until reaching the intended recipient, and hone your content in order to maximize conversions. But you should know that open rates are never 100% … Continue reading Nonprofits: Email Open Rates May Be Higher Than You Think
