Yesmail says retailers are sending Black Friday emails too late, with majority of campaigns happening on Thanksgiving Day and Black Friday. Amy Gesenhues on October 29, 2015 Going on last year’s campaign results, Yesmail says retailers are waiting too late to send their Black Friday-themed emails and Facebook posts. According to a report from the … Continue reading Report Finds Black Friday Email Open Rates Highest On Monday & Tuesday Before Thanksgiving
mathildeSeptember 19, 2015 Two weeks ago, Buffer’s co-founder Leo Widrich gave an interview to TechCrunch about the transparent culture embraced by his company. Buffer is going to great lengths to make information about the company easily accessible to everyone: from salaries to revenue and churn, everything is public. When asked about the results of this … Continue reading Transparency at Work: How Open Should You Be?
Jeremy ViaultSeptember 19, 2015 As the saying goes, first impressions go a long way. That’s why you might find yourself spending hours preparing your notes for a job interview, putting on your best outfit for a first date, or hailing a taxi avoid being late for an event. It’s pretty much the same when it … Continue reading Win Your Customers Over Before They Even Open
A new email benchmark study from Silverpop found the Lodging and Travel industry was a top performer when it came to email open rates and CTRs. Amy Gesenhues on September 14, 2015 According to a new email metrics benchmark study from marketing software provider Silverpop, the Lodging, Travel Agencies and Services industry reported a … Continue reading Email Marketing Study: Lodging & Travel Industry Reports Highest Email Open Rate At 56%
Jason FidlerAugust 25, 2015 Business owners spend a lot of time thinking about how to increase their email open rates. After every email you send, you eagerly check your reports and take a look at your open rate results. Are they going up? Going down? Do some of our customers open your emails more than … Continue reading 3 Proven Tactics to Increase Your Email Open Rate
Luana SpinettiAugust 11, 2015 The first time I created an invoice for my clients… I just didn’t. All I wrote was a simple email with a summary of blog posts or text translations I had written for my client, the price per post or translated piece and the PayPal ID to pay me to. That … Continue reading Invoicing Nightmare? Use These 3 Free and Open Invoice Tools With Your Clients
Columnist Ratko Vidakovic explains why marketers need to leverage the open auction of the public RTB marketplace in order to obtain maximum reach and total programmatic efficiency. Ratko Vidakovic on July 27, 2015 We have finally arrived at the last installment of our four-part series on navigating the modern ad tech stack. We previously covered … Continue reading Navigating The Modern Ad Serving Stack, Part 4: Open Auction (RTB)
Alan HarrisJuly 19, 2015 Here at VerticalResponse, we frequently write about the fundamentals of good email marketing. We advocate for catchy subject lines that get subscribers to open your email. We encourage you to write content that engages your audience. And we urge you to come up with compelling CTAs (call-to-action) that get readers to … Continue reading 5 Tips To Increase Your Email Delivery And Open Rates
Joe RosenthalJuly 16, 2015 The best email remarketing ideas are the result of hours upon hours of testing and brainstorming. It’s never easy to see your creative work get chucked into the digital furnace when a potential reader deletes an email before opening it. You’ve spent those hours designing, composing, and refining a marketing message … Continue reading Optimization Ideas for Email Marketing: Open Rates
Miranda PaquetJune 30, 2015 You work hard on your emails. You put in the time to share something you think your audience will enjoy, and it’s frustrating that less than half of your subscribers are giving your emails a chance. What can you do to get more people to open your emails? You shouldn’t expect … Continue reading Can Resending an Email Improve Your Open Rates?
