Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute Greg Sterling on April 6, 2018 BrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending trends among US small and medium-sized businesses (SMBs) that participate in co-op or MDF funding programs where … Continue reading SMB marketing survey finds only 3% use outside agency or vendor
Rather than focusing on your products or services, contributor Matt Zilli suggests you’ll be most successful if you demonstrate to customers that you share their values. Matt Zilli on February 12, 2018 For decades, marketing has been a volume-driven game — more emails, more ad placements and bigger billboards. The goal, of course, is … Continue reading The power of shared beliefs: Market what you believe, not only what you do
Personal Branding Blog — December 12, 2017 — December 12, 2017 Need workers but not looking forward to combing through resumes from applicants who clearly didn’t read the job description? In a best-case scenario, an employer will recruit a talent pool of the most qualified candidates with a high aptitude and passion for the work. … Continue reading How to Attract Only the Best Job Candidates
Aleh Barysevich — November 14, 2017 Follow @ab80 — November 14, 2017 The funny thing about Google ranking factors is that there are heaps of them. In such a situation, it is essential to remember that the main proven ranking factors won’t cease to exist in the near future. As for the new waves, of … Continue reading The Only 4 Google Ranking Factors You Need to Focus On
Adam Gingery — September 25, 2017 Follow @AdamGingery1 — September 25, 2017 Migrating to a new platform can be a hassle, but if you’re a marketer, you’ll love some of the new specs in Magento 2. Features on e-commerce platforms are often made with only consumers in mind (and rightfully so!); however, from better user … Continue reading For Marketers’ Eyes Only: Magento 2 Features that will Expand Your E-Commerce Reach
Jacob Shriar — July 31, 2017 Follow @jacobshriar — July 31, 2017 When organizations get started measuring employee engagement, it can quickly become overwhelming. How do you know what to measure? Is one metric more important than the other? Is asking employees how happy they are enough? These are the types of questions you’ll ask … Continue reading The Only Employee Engagement Metrics That Matter
Dave Brock — June 21, 2017 Follow @davidabrock — June 21, 2017 KristopherK / Pixabay Many people focus on coaching to their people’s strengths. The argument is that it’s far easier to get people to improve the things they are good at then to focus on reducing their weaknesses. To some degree, I get the … Continue reading Should We Be Coaching Only To Our People’s Strengths?
Columnist Josh Todd makes the case for using your mobile data to inform every part of your digital marketing strategy and strengthen your relationship with your customers. Josh Todd on May 18, 2017 Mobile is a key part of the modern relationship between brands and consumers. While it is by no means the only … Continue reading Mobile is not the only channel to the customer, but it’s the most powerful one
Rebekah Mori — March 28, 2017 — March 28, 2017 When launching an SEO strategy, local business owners naturally want to be at the top of organic rankings for keywords that represent their business. In fact, this goal is usually what signals the need for SEO in the first place. Certainly, organic rankings are an … Continue reading 5 Reasons Organic Rankings Aren’t the Only Factor of SEO Success
Damien Bianchi — March 10, 2017 — March 10, 2017 When thinking about SEO, don’t just focus on your ranking positions. It’s only half the story. I’ve often heard “we rank number 3, so we’ve done our job.” Ranking well is just the beginning. You have to look past that and analyze if you are … Continue reading SEO – Rank is Only Half the Story
