Steve Masters — February 5, 2017 Follow @masterstips— February 5, 2017 Eleven per cent of internet-enabled devices use ad blocking software, according to PageFair’s 2017 Adblock report. Not only that, 77% of American ad blocking users say they leave sites that are designed to not work when ad blocking software is enabled in the browser. … Continue reading Advertisers Only Have Themselves To Blame For Ad Blocking
Kara Bosworth — January 27, 2017 — January 27, 2017 Millennials take a lot of flak, but studies have shown that they’re dedicated workers, skilled at collaborating with others, and very connected; according to research firm Gallup, 91 percent of millennials have a smartphone and 71 percent name the Internet as their primary source of … Continue reading 10 Jobs Only Millennials Would Understand
Susan Poirier — January 19, 2017 Follow @aceconcierge— January 19, 2017 Greeting the day as an overwhelmed entrepreneur has become part of the norm for many first time business owners. The hats we wear are numerous and can present unexpected challenges in our day to day operations. It can be suffocating trying to figure out … Continue reading Delegating: The Only Time Management Tip You Need
Michael Bellina — December 6, 2016 Follow @MigmanMedia— December 6, 2016 There is no doubt that driving traffic to your website is imperative to its success. However, I have come across sites that have great traffic but zero conversions. Just to be clear, conversions come in all different flavors. They range from the sale conversion … Continue reading Your SEO Campaign is Only As Good As Your Conversions
No: they need a diversified strategy that includes third party distribution, mobile wallets and a renewed focus on the usability of their apps and sites. Greg Sterling on November 6, 2016 It’s very well established that consumers use smartphones as shopping assistants in stores. We’re now getting into the nuances of how they use … Continue reading Study says only 8 percent of shoppers using retailer apps, should they give up?
Contributor Liad Agmon discusses the challenges of the mobile web and why retailers need to embrace a mobile-first mentality that caters to consumers’ preferences. Liad Agmon on October 25, 2016 Mobile devices and smartphones have completely changed the way we think, connect and work. Nowhere is this transformation more apparent than in the way … Continue reading Mobile shopping is hard, but only if retailers keep it that way
by Michael Bellina Follow @MigmanMediaSeptember 17, 2016 Google Analytics is one of the most powerful tools out there for recording visitor traffic to your website. However, I feel it is only telling you half of the story about your visitors. Let me explain. Google Analytics records you visitor sessions, the depth those visitors go into … Continue reading Why Google Analytics Is Only Half the Story
by Kevin Ho Follow @mayoshrimpAugust 27, 2016 Digital marketing is not a job for the faint of heart. Your friends think you waste your days on Facebook, and your parents think you know things about “the internet”. But what do you actually do? Truth be told, digital marketing is tough. And that’s because the space … Continue reading 9 Struggles Only A Digital Marketer Would Understand
by Alex BirkettAugust 26, 2016 Do a quick Google search for “A/B testing mistakes,” and you’ll find a good amount of articles. Common on those lists is the oft-repeated advice that you should “not make more than one change per test.” As it turns out, like much of the advice in the conversion optimization world, … Continue reading Why “Only One Change Per Test” Isn’t Good Advice
by Richard Shapiro Follow @RichardRShapiroAugust 19, 2016 Recently I joined a prestigious marketing group and recognized quickly that individuals attending the various gatherings did not know how to network. Abruptly a business card is placed in another’s hand while that person is staring at the nametag to determine if the person represents a known company … Continue reading Networking at an Event is Only the First Step to Generating Business
