Don’t believe the naysayers. Columnist David Rodnitzky explains why the paranoia surrounding ad blocking is exaggerated and why it will never happen en masse. David Rodnitzky on June 28, 2016 A classic scene in Monty Python’s “The Life of Brian” has the leader of a rebel movement asking the rhetorical question, “What have the … Continue reading Why ad blockers are not a threat to the online ad industry
by Young Entrepreneur Council June 25, 2016 Follow @YEC June 25, 2016 1. Document Real Interactions in Your Store Local businesses have a huge advantage in that they have authentic interactions with their local community. Use photos, videos and testimonials from your brick-and-mortar location and share those on the web. The customers you feature will … Continue reading 10 Ways Brick-and-Mortar Business Owners Can Improve Their Online Presence
by Keval Padia June 24, 2016 Follow @NimblechappsJune 24, 2016 Consumers these days rely more on the opinions of other buyers than an advertisement or any other influences while making buying decisions. As per the study conducted by well-known customer service software platform Zendesk, 88% of customers are influenced by the reviews and opinions of … Continue reading 7 Time-Tested Ways to Deal with Negative Online Reviews
by Allison Checchi June 24, 2016 Follow @AllisonChecchiJune 24, 2016 With mobile and social media on the rise, today’s consumer is always connected. For the small business marketer, this means there are more opportunities than ever before to reach potential customers. And yet many small businesses remain slow to adapt to the demands of the … Continue reading 3 Things Every Marketer Should Know About Growing Business Online
by Jimmy Rodela June 24, 2016 Follow @dbjim21June 24, 2016 “I’m sorry…”, these are the last two words that your supervisor uttered as he told you to leave the company. The experience is quite surreal. As you sit in your office chair and stare at the ceiling as you slowly take everything in, you couldn’t … Continue reading Are You Starting an Online Business? Read this First.
by Kathleen Olson June 26, 2016June 26, 2016 Running a store isn’t like it used to be in the good old days. There was once a time when one had to be in a store at all times in order to make sure that everything was running smoothly. Today, anyone can open an online store, … Continue reading 8 Must-Have Tools for Online Store Owners
by Alex Birkett June 24, 2016June 24, 2016 You and I may have a hard time believing it, but many people are afraid to shop online. Now, as someone who regularly makes ridiculous impulse purchases, I never second guess entering my credit card information online. In fact, I just bought a Led Zeppelin coffee mug … Continue reading What Do You Do When Your Customers Are Afraid To Shop Online?
By Jonny Ross| June 24th, 2016 Online reputation management (ORM) – the process of monitoring and influencing your reputation online – can be an important element of search engine optimisation . When it comes to ensuring your brand ranks highly in online search results, Google and other search engines love to see that a website … Continue reading How Do Online Reviews Affect Your Search Engine Rankings
YouTube is rolling out an online version of its Brand Partner Program to teach agencies video production and marketing skills in 22 languages. Tim Peterson on June 23, 2016 YouTube is ready to take even more marketers to school on how to be a YouTube star. The Google-owned video service is opening up an … Continue reading YouTube opens online version of its Brand Partner Program to school agencies
by Laurie Sullivan @lauriesullivan, June 20, 2016 Some 82% of B2B marketers prefer to research technology from vendors similar to how online dating matches work, according to ON24 CMO Joe Hyland, who made the connection after his effort to better understand the motivation behind consumer behavior. “The data supports the hunch, but we were prepared … Continue reading Marketers Want Technology Search To Be Like Online Dating Match
