Tag Archives: Offers

3 Reasons Why You Should Have Offers at Different Price Points

Amanda Abella — February 23, 2018 — February 23, 2018 In my group coaching program, part of what I help students do is come up with a core offering. Once they have their one core offering, then they are encouraged to create offerings at different price points. There are several reasons why you want to … Continue reading 3 Reasons Why You Should Have Offers at Different Price Points →

Google Offers ‘Auto’ Ad Units, Uses Machine Learning To Automatically Optimize Ads

Google Advertisement

Google Offers ‘Auto’ Ad Units, Uses Machine Learning To Automatically Optimize Ads by Laurie Sullivan @lauriesullivan, February 21, 2018 Google officially began rolling out an ad unit Wednesday called “Auto” ads, which optimizes the placement of the advertisement on publisher sites based on a variety of data and insights. The “Auto” ads unit uses machine … Continue reading Google Offers ‘Auto’ Ad Units, Uses Machine Learning To Automatically Optimize Ads →

Offers they can’t refuse: Strategies to stand out on Black Friday

Black Friday

Competition during the holidays is fierce. Contributor Tony Toubia shares best practices to help you engage with your customers and ensure your brand doesn’t get lost in the noise. Tony Toubia on October 23, 2017 A lot of customers naturally have their sights set on the December holidays, when they can enjoy the … Continue reading Offers they can’t refuse: Strategies to stand out on Black Friday →

2017 growth hacks: Increase CTR by monitoring competitive offers

Growth Strategy

Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers. Lori Weiman on October 5, 2017 It is October — which means that the holiday buying frenzy is upon us. Advertisers will try to … Continue reading 2017 growth hacks: Increase CTR by monitoring competitive offers →

4 Tips for Making Your Marketing Portfolio a Magnet for Job Offers

Marketing Segmentation

Mark Miller — September 7, 2017 Follow @MMtwopointfive — September 7, 2017 Show us your incredible marketing portfolio! One of the most powerful assets any marketer can have for job hunting and career growth is a well-developed portfolio. But not all portfolios are created equal, and it’s possible to maximize the value from yours and … Continue reading 4 Tips for Making Your Marketing Portfolio a Magnet for Job Offers →

How to market your brand using interactive native content — Part 2

Content Optimization

In part 2 of a series exploring interactive native content, contributor Jane Loring takes a look at how native storytelling can help you target the right audience and promote growth. Jane Loring on May 17, 2017 In the first piece of this series, we examined the different ways interactive content can assist brands in achieving … Continue reading How to market your brand using interactive native content — Part 2 →

How to create remarkable offers and increase your conversion rate

Conversion Management

From learning about your audience to selling your offer, contributor Seth Price walks you through key steps that will help you maximize your conversion rate. Seth Price on May 26, 2017 Boosting your conversion rate isn’t as easy as simply running some A/B tests or changing the copy on your landing page, hoping for … Continue reading How to create remarkable offers and increase your conversion rate →

How to Negotiate Multiple Job Offers and Keep Your Bridges Unburnt

Career Development

Vaishali Pokharkar — February 20, 2017 — February 20, 2017 Tech professionals frequently find themselves juggling job offers these days. The right skillset draws recruiters in droves to compete for extraordinary tech talent. Out of all their pitches, a few all-too-tempting offers will rise to the top. Though recruiters accept that weighing several options at … Continue reading How to Negotiate Multiple Job Offers and Keep Your Bridges Unburnt →

DataSift offers first analysis at scale of how LinkedIn’s members engage with content

LinkedIn Utilization

The new service can be used to find and target audiences, boost a brand’s image or improve content marketing. Barry Levine on January 20, 2017 Graphic from DataSift As a huge network of professionals, LinkedIn provides 80 percent of all social media leads for B2B marketers. To help reach these audiences, data intelligence firm … Continue reading DataSift offers first analysis at scale of how LinkedIn’s members engage with content →

Pinterest now offers ad groups to paid campaigns

Pinterest Advertisement

Pinterest’s ad offering is starting to get serious. Its ad group functionality allows managers to target and budget against specific performance indicators. Tamar Weinberg on January 19, 2017 Pinterest is building out a better advertising product. It’s been announced recently that Pinterest is giving advertisers more control over their ad campaigns with ad groups. … Continue reading Pinterest now offers ad groups to paid campaigns →