Tag Archives: newbies

Email Campaign Management for Newbies: From Strategy to Deployment

Kevin George — June 24, 2019 Follow @imkevin_monk — June 24, 2019 geralt / Pixabay At the heart of an effective email marketing strategy lies carefully considered “email campaign management”. Without proper campaign management, your email strategy will be like a punctured tyre that does not get you anywhere. Email campaign management consists of diverse … Continue reading Email Campaign Management for Newbies: From Strategy to Deployment

What Newbies Want: First-Time Buyers Are Swayed By Price, Study Shows

What Newbies Want: First-Time Buyers Are Swayed By Price, Study Shows by Ray Schultz , Columnist, June 5, 2019 The talk about serving people at all touchpoints may be overstated — at least when it comes to first-time customers.  The main marketing factor that prompts shoppers to buy from a retailer they have never purchased from before … Continue reading What Newbies Want: First-Time Buyers Are Swayed By Price, Study Shows