As Facebook begins rolling out its ‘View Ads’ tab on Pages, columnist Laura Collins discusses the ramifications for advertisers and how the new disclosure will affect ad transparency. Laura Collins on November 22, 2017 One of the foundations of Facebook advertising is the ability to segment your audience to serve relevant, tailored creative to … Continue reading What you need to know about Facebook’s new ad transparency
Jeanette Maister — November 19, 2017 Follow @jeanettemaister — November 19, 2017 Skitterphoto / Pixabay If you’re in the recruiting business, you know finding good, qualified talent is no easy task. It can take months and hundreds if not thousands of dollars to fill those open positions. More frustrating is that these issues stem from … Continue reading Industry-Specific Recruiting Events: What You Need to Know
Autumn Sullivan — November 17, 2017 — November 17, 2017 From a single blog to a full-blown website, any new digital marketing project goes through several iterations before launch. Each stage of the project presents an opportunity to discuss the plan, make changes, and get buy-in from the entire team. When clients skip this opportunity … Continue reading Why You Need to Provide Feedback at Every Stage of a Project
Michael Ugino — November 16, 2017 — November 16, 2017 eBay merchants offer everything from lightbulbs to vintage war posters on the marketplace. The platform’s niche products, like used items or one-of-a-kind collectibles, typically have fewer competitors than mainstream goods. eBay merchants offering these specialized goods are in smaller markets, so they have less information … Continue reading Sell Smarter on eBay: The Metrics You Need to Be Tracking
Chris Dunne — November 15, 2017 Follow @FeedbackExpress — November 15, 2017 Every seller on Amazon wants to be one of the best. Being at the top means more traffic, more sales, and a better reputation. And one of the most direct ways of getting there is having a great sales rank on your product. … Continue reading What FBA Sellers Need to Know About Amazon Sales Rank
Chris Abraham — November 15, 2017 Follow @chrisabraham — November 15, 2017 Sometimes a little knowledge is a dangerous thing. The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. This … Continue reading Keyword-Optimized-for-SEO Domain Names Need Either Full Commitment or Registered and Forgotten
As we edge closer to 2018, columnist Jim Yu lays out five martech trends you’ll need to monitor to lead your organization to success in the year ahead. Jim Yu on November 15, 2017 As you put together your marketing strategy for 2018, there have never been more tools and tactics fighting for your … Continue reading 5 marketing technology trends CMOs need to master for 2018
Aleh Barysevich — November 14, 2017 Follow @ab80 — November 14, 2017 The funny thing about Google ranking factors is that there are heaps of them. In such a situation, it is essential to remember that the main proven ranking factors won’t cease to exist in the near future. As for the new waves, of … Continue reading The Only 4 Google Ranking Factors You Need to Focus On
Diane Craig — November 8, 2017 Follow @CorporateClass — November 8, 2017 Shutterstock Summer 2017 Meet Karl, HR Director of Professional Development, and his firm’s fast-track program for high-potential team leaders. He seems to have a “sixth sense” about when these promising new leaders could use some guidance. Karl heard rumblings about Trevor, a … Continue reading Challenging Conversations: When Promising New Leaders Need Guidance
Hanna Dodd — November 8, 2017 — November 8, 2017 geralt / Pixabay Optimization sounds intimidating. It sounds fancy. It sounds expensive. In reality, optimization simply enhances business practices’ abilities to grow and increase revenue potential more efficiently and effectively. Optimization – the process of finding the best solution or strategy based on proven … Continue reading 7 Signs You Need Optimization
