David Parks November 15, 2020 Businesses run on contracts, but given their importance, many organizations don’t have true insight into how their employees, partners and customers access and manage contracts today. They could be stored in file cabinets or in folders on personal computers or network drives, in PDF or Excel or multiple other formats, … Continue reading Contract Lifecycle Management KPIs CIOs Need in the Digital Transformation Toolbox
Tag Archives: need
The Age-Old Question: Do You Need to Be Active on Social Media to Be Successful in Social Media?
Arik Hanson November 12, 2020 It’s the age-old debate (at least over the last 10 years!): Do you need to be active on social media channels to be successful as a social media marketing professional? A Jess Smith post on Twitter about a month ago got me thinking about that question again. Because, historically, it … Continue reading The Age-Old Question: Do You Need to Be Active on Social Media to Be Successful in Social Media?
10 Biggest Social Media Mistakes You Need to Avoid
Karen Repoli November 10, 2020 There’s no doubt that social media should be an integral part of your business plan. However when you’re using social media for marketing as opposed to just keeping up with friends and family, there are a few common mistakes you need to avoid. These are 10 of the biggest mistakes … Continue reading 10 Biggest Social Media Mistakes You Need to Avoid
People Love Video Marketing Tactics: Why You Need Them
Angela Hausman, PhD November 8, 2020 Everyone knows that video sharing is booming on the Internet because people love video marketing tactics. In fact, people watch over 500 hours of video per day on YouTube alone; and content creators share more content on YouTube in 30 days than all US television networks uploaded in 30 … Continue reading People Love Video Marketing Tactics: Why You Need Them
Becoming an Online Seller – What You Need to Know to Sell Online
Steven Imke November 7, 2020 You have many options when you want to become an online seller. You could have your own website where you sell niche products, that you fulfill out of your garage or self-storage unit or you could use a drop shipper in China to fulfill orders. You could have an Amazon … Continue reading Becoming an Online Seller – What You Need to Know to Sell Online
The Customer Journey vs. The Buyer’s Journey, What You Need to Know
Danielle Rhodes November 5, 2020 The processes companies use to attract and retain customers are most commonly referred to as the buyer’s journey and the customer’s journey. These two very different efforts are commonly confused with one another. Marketers don’t always understand the difference between the two or which one they need. Most importantly, as … Continue reading The Customer Journey vs. The Buyer’s Journey, What You Need to Know
3 Essential Business Letters Companies Need to Write
Ronita Mohan November 4, 2020 Business correspondence encompasses a variety of documents and modes of communication—but there are a few essential business letters companies always need to write. These essential business letters include the following: Formal Business Letters Sales Letters Business Memos But how do business administrators and management write letters so they receive the … Continue reading 3 Essential Business Letters Companies Need to Write
What marketers need to know about authenticity in influencer marketing
Advanced authenticity analytics key to campaign success. Rodric Bradford on November 3, 2020 at 3:39 pm “A lot of our clients want to check the quality of their influencers to make sure they have the right target and understand the quality of the influencer’s audience,” said Alexander Frolov, CEO and co-founder of HypeAuditor, an AI-powered … Continue reading What marketers need to know about authenticity in influencer marketing
What You Need to Know About Marketing to Digital Boomers
Liz Papagni October 30, 2020 Baby Boomers are one of the wealthiest generations to date, holding $ 2.6 trillion in spending power. That’s a lot of money brands can earn when they work to understand Boomers and craft marketing campaigns that really reach them. Where many fail is in assuming that this older generation can’t—or … Continue reading What You Need to Know About Marketing to Digital Boomers
Small Business Marketing Strategy – 5 Things You Need to Know
Debra Murphy October 28, 2020 Sometimes we need to get back to basics when creating a marketing strategy for your small business. In many conversations with small business owners, I have realized that my conversation with them seems to focus on the same topics. They want to do some type of marketing because “someone said … Continue reading Small Business Marketing Strategy – 5 Things You Need to Know
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