Tag Archives: need

Is Nielsen’s Audience Measurement Makeover What Marketers Need?

Is Nielsen’s Audience Measurement Makeover What Marketers Need? by Maarten Albarda , Featured Contributor, December 11, 2020 Nielsen announced a major do-over of its media measurement and tracking platform this week. David Kenny, Nielsen’s chief executive officer and chief diversity officer, called it “a single cross-media solution to drive comparable and comprehensive metrics across all … Continue reading Is Nielsen’s Audience Measurement Makeover What Marketers Need? →

Need a Quick SEO Win? Think Long-Term for a Better ROI

SEO Strategy

Michael Transon December 11, 2020 You’ve long known that SEO is a valuable tool to drive traffic to your website, increase conversions, and grow revenue, but maybe you’re uncertain about how it really works. That’s understandable. It can be tough to gain clarity in an industry crowded with jargon-loving fast-talkers who desperately don’t want you … Continue reading Need a Quick SEO Win? Think Long-Term for a Better ROI →

Thinking of Making Video Content During COVID? What You Need to Know!

Video Content

Hannah Squires December 7, 2020 As the COVID pandemic has gone on, many film and television productions have shut for large periods of time, but the advertising industry has proven to be remarkably resilient. It turns out that companies still need the opportunity to market and promote! However, there have been many changes to the … Continue reading Thinking of Making Video Content During COVID? What You Need to Know! →

Why CIOs Need to Make Incremental Digital Transformation Initiatives

Digital Transformation

Joydeep Bhattacharya December 2, 2020 Organizations across the world are facing the disruptive impacts of the ongoing COVID-19 pandemic. Over the past year, we all went on a digital transformation journey that influenced everything from our businesses and people to our processes and infrastructure. In fact, digital transformation was accelerated by up to 10 years … Continue reading Why CIOs Need to Make Incremental Digital Transformation Initiatives →

Email Marketing and Business Growth: What You Need to Know in 2021

Email Marketing

Syed Balkhi December 2, 2020 Email marketing is widely regarded as the best way to grow companies of all sizes. When you consider that the average email campaign has a return on investment of 4,400%, the impact of this strategy becomes clear. Business owners know that consumers worldwide, regardless of their interests, use email to … Continue reading Email Marketing and Business Growth: What You Need to Know in 2021 →

Using Keywords Effectively on YouTube: All You Need to Know

Keyword Strategy

Victor Blasco November 30, 2020 Do you know what the most successful YouTube channels have in common? None of them got a million subscribers overnight. They’ve worked hard to be where they are now. And I’m not just talking about improving their content. That does play a big role in a channel’s success, but it’s … Continue reading Using Keywords Effectively on YouTube: All You Need to Know →

4 Reasons Why You Need Recruitment CRM

Effective Hiring

Hachem Ramki November 30, 2020 A powerful applicant tracking system can be an essential element at the center of any well-crafted recruitment strategy. Its potential as a database, hiring tool, and assisting workforce make it a central platform capable of managing incredible amounts of data. With candidate and GDPR compliance tracking, screening, assessment, and hiring … Continue reading 4 Reasons Why You Need Recruitment CRM →

4 Marketing Tools You Need to Dominate Your Marketing Strategy

Marketing Tools

Chris Christoff November 26, 2020 Digital marketing is one of the most powerful ways of generating leads and successfully converting them into sales. With the growing popularity of this marketing strategy, competition amongst marketers, too, is rapidly increasing. And only the best marketers with a solid plan survive the race. That’s why it’s important for … Continue reading 4 Marketing Tools You Need to Dominate Your Marketing Strategy →

Leaders, Do You Need Help to Be Sure Your Projects Are on Track?

Project Management

Liz Kislik November 19, 2020 Three times in the last nine months, senior executives from different organizations have complained to me that the initiatives they’re interested in aren’t progressing. Of course, it’s a stressful time for everyone, and meetings on Zoom aren’t as good as whiteboard meetings in real conference rooms and serendipitous catchups … Continue reading Leaders, Do You Need Help to Be Sure Your Projects Are on Track? →

5 Marketing Podcasts You Need to Listen to in 2021 [Infographic]

Podcasts Marketing

Maria Ganta November 17, 2020 If you don’t have time to read all the articles related to the latest marketing trends, insights, and tips, I have the perfect solution for you. Marketing podcasts! According to Infinite Dial 2020, the podcasting sector has had a considerable rise over the past few years. 37% of Americans have … Continue reading 5 Marketing Podcasts You Need to Listen to in 2021 [Infographic] →