Amanda Nelson November 23, 2014 Writing has been one of my favorite hobbies since I was 10. I have stacks of diaries, notepads, journals and blank books filled to the brim with my ideas, feelings, inventions, poems and short stories. Once my father bought the family’s first computer in the mid 90s, I was … Continue reading Why We All Need a Personal Blog
Columnist Denise Persson explains what APIs are and how CMOs can tap into the power of APIs to grow their businesses. Denise Persson on November 21, 2014 Perhaps you’ve heard developers and techies refer to “APIs,” but you’re not quite sure why anything with such a technological acronym has any impact on marketing. Well, … Continue reading 5 Things CMOs Need To Know About APIs
Jason Squadro November 21, 2014 Search engine optimization (SEO) is one of the most powerful digital marketing tools available to restaurant marketers today. It has the ability to dramatically increase website traffic, brand awareness, and sales. Unfortunately, restaurant marketers today have to navigate an industry filled with misunderstandings and myths, which make it difficult to … Continue reading 11 SEO Myths Restaurant Marketers Need To Forget
Shelley Pringle November 17, 2014 According to a 2013 Technorati study, blogs are one of the most important online sources of purchase influence. In fact, they ranked third after retail and brand sites—well above online magazines and news sites. If you’re launching a new product or service, it therefore makes sense to include blogger outreach … Continue reading Blogger Outreach Versus Media Relations: What Marketers Need To Know
By David Alves November 17, 2014 Novemberitis has hit hard and if you’re wondering why you’re feeling demotivated with a possible early onset of social media and digital fatigue, well, that’s because the year’s over and thank goodness for that. So, doing my best not to write a “Predictions for 2015 in … Continue reading 8 things you need to think about for your 2015 digital marketing strategy
by Kara Trivunovic, November 11, 2014, It seems as if the marketing world has a new slogan. Once upon a time it was “email is dead,” but most have come around to believe that email definitely has a place within the marketing construct. But the new slogan seems to indicate that email marketers are … Continue reading What Do You Mean, ‘Email Marketers Need Not Apply’?
Columnist Neil Patel reminds us that tried-and-true sales techniques are applicable (and effective!) in the digital age. Neil Patel on November 7, 2014 “Old-school sales techniques” sounds a little bit like a throwback to telemarketer tactics or the methods of the proverbial used car salesman. It’s true that “sales” has a negative reputation to deal with. … Continue reading 5 Old-School Sales Techniques We Need To Bring Back To Online Marketing
By William Comcowich, Published November 7, 2014 By now, most marketers can identify the major influencers in their industry. Big names include Lee Odden, Guy Kawasaki, Brian Solis, Chris Brogan, Seth Godin, Neil Patel, Heidi Cohen, etc. These marketing influencers have earned their enviable reputations by freely sharing their original and valuable insights. As a … Continue reading 10 Marketing Bloggers You Need to Start Folllowing
By Steve Turley, Published November 6, 2014 Have you ever heard the phrase: “You made your own bed, now you have to lie in it?” This is the perfect example. As marketing seeks to become smarter and evaluate leads quantitatively, the initial impact to the lead pipeline is going to be a sudden drop in … Continue reading Sales Thinks Your Leads Stink (Part 2): We Need More Leads. You Can Fix That!
By Kent Wakely, Published November 4, 2014 Do you feel that some days your marketing department is speaking in a different language? Are they swapping terms that you’ve heard before but can’t remember what the heck they mean? We’re here to help, with our list of 10 inbound marketing terms and definitions to keep you … Continue reading 10 Inbound Marketing Terms You Need To Know
