Tag Archives: need

Everything You Need to Know Before You Launch an Online Store

Tracey Wallace December 16, 2014 Starting your own business is no easy feat and there have been countless articles on finding a mentor, understanding your analytics and using data to figure out who your audience is. The bottom line: there is no easy route to success. If there was, everyone would have already taken it. No one … Continue reading Everything You Need to Know Before You Launch an Online Store →

3 Questions You Need To Ask Now For 2015 Success

Strategy

Ernan Roman December 16, 2014 Right now is the time to re-evaluate your marketing in terms of the new expectations your customers have developed in the past 6 months. What new insights are they providing regarding what they want–or do not want–from your customer experience, communications and company interactions? Here are 3 key questions … Continue reading 3 Questions You Need To Ask Now For 2015 Success →

Experiencing Blogging Block? Then You Need These 6 Tips And Tools

Content Marketing

Ann Smarty December 13, 2014 Consistency is both the most important part of being successful in blogging and the most difficult. The journey often starts with passion but then it needs to become a habit. At first, you have a fountain of never ending topics that you can tackle. You jump in with both … Continue reading Experiencing Blogging Block? Then You Need These 6 Tips And Tools →

What CMOs Need To Know About Internet Marketing: The Essential Guide

Marketing Guide

Effective CMOs must reconcile their expectations with the truth about digital marketing. Contributor Chris Fernandez explains how to successfully navigate this ever-changing landscape. Chris Fernandez on December 12, 2014 A CMO once asked me: “Why does effective Internet marketing always take longer and cost more than I expect? And why am I always disappointed with … Continue reading What CMOs Need To Know About Internet Marketing: The Essential Guide →

Three Stats Marketers Need to Know When Thinking About Smartphones [Infographic]

Social Media Utilization

Olivia Cole December 8, 2014 Recently we created an infographic demonstrating the role smartphones have played in transforming retail. We’ll include the infographic below, but we wanted to highlight three stats that matter for all marketers—not just those with a stake in retail—for you to consider when you’re thinking about mobile marketing. 30 Billion Inbound … Continue reading Three Stats Marketers Need to Know When Thinking About Smartphones [Infographic] →

No Need to Nerd Out! Easy-to-Use Tools For a Better Small Business

Small Business

Sherry Gray December 4, 2014 Running a small business is hard enough without the extra hassle of staying ahead of the curve. If you’re struggling to juggle your time and bogged down in day-to-day routine tasks, don’t worry. There’s help out there…and you don’t have to be a tech-savvy nerd to use it. You … Continue reading No Need to Nerd Out! Easy-to-Use Tools For a Better Small Business →

Everything You Need To Know About The Place Of Pain In Conversion Optimization

Coaching Sales

Pain is a powerful motivating factor in conversion rate optimization. Columnist Jeremy Smith explains how introducing pain in the right way can improve conversion rates dramatically. Jeremy Smith on November 25, 2014 Pain, as the New York Times reported, is “the secret of neuromarketing.” And apparently it is a well-kept secret, because there are … Continue reading Everything You Need To Know About The Place Of Pain In Conversion Optimization →

Why We All Need a Personal Blog

Content Marketing

Amanda Nelson November 23, 2014 Writing has been one of my favorite hobbies since I was 10. I have stacks of diaries, notepads, journals and blank books filled to the brim with my ideas, feelings, inventions, poems and short stories. Once my father bought the family’s first computer in the mid 90s, I was … Continue reading Why We All Need a Personal Blog →

5 Things CMOs Need To Know About APIs

Marketing Guide

Columnist Denise Persson explains what APIs are and how CMOs can tap into the power of APIs to grow their businesses. Denise Persson on November 21, 2014 Perhaps you’ve heard developers and techies refer to “APIs,” but you’re not quite sure why anything with such a technological acronym has any impact on marketing. Well, … Continue reading 5 Things CMOs Need To Know About APIs →

11 SEO Myths Restaurant Marketers Need To Forget

Search Engine Optimization

Jason Squadro November 21, 2014 Search engine optimization (SEO) is one of the most powerful digital marketing tools available to restaurant marketers today. It has the ability to dramatically increase website traffic, brand awareness, and sales. Unfortunately, restaurant marketers today have to navigate an industry filled with misunderstandings and myths, which make it difficult to … Continue reading 11 SEO Myths Restaurant Marketers Need To Forget →