Shelley Pringle November 17, 2014 According to a 2013 Technorati study, blogs are one of the most important online sources of purchase influence. In fact, they ranked third after retail and brand sites—well above online magazines and news sites. If you’re launching a new product or service, it therefore makes sense to include blogger outreach … Continue reading Blogger Outreach Versus Media Relations: What Marketers Need To Know
By David Alves November 17, 2014 Novemberitis has hit hard and if you’re wondering why you’re feeling demotivated with a possible early onset of social media and digital fatigue, well, that’s because the year’s over and thank goodness for that. So, doing my best not to write a “Predictions for 2015 in … Continue reading 8 things you need to think about for your 2015 digital marketing strategy
by Kara Trivunovic, November 11, 2014, It seems as if the marketing world has a new slogan. Once upon a time it was “email is dead,” but most have come around to believe that email definitely has a place within the marketing construct. But the new slogan seems to indicate that email marketers are … Continue reading What Do You Mean, ‘Email Marketers Need Not Apply’?
Columnist Neil Patel reminds us that tried-and-true sales techniques are applicable (and effective!) in the digital age. Neil Patel on November 7, 2014 “Old-school sales techniques” sounds a little bit like a throwback to telemarketer tactics or the methods of the proverbial used car salesman. It’s true that “sales” has a negative reputation to deal with. … Continue reading 5 Old-School Sales Techniques We Need To Bring Back To Online Marketing
By William Comcowich, Published November 7, 2014 By now, most marketers can identify the major influencers in their industry. Big names include Lee Odden, Guy Kawasaki, Brian Solis, Chris Brogan, Seth Godin, Neil Patel, Heidi Cohen, etc. These marketing influencers have earned their enviable reputations by freely sharing their original and valuable insights. As a … Continue reading 10 Marketing Bloggers You Need to Start Folllowing
By Steve Turley, Published November 6, 2014 Have you ever heard the phrase: “You made your own bed, now you have to lie in it?” This is the perfect example. As marketing seeks to become smarter and evaluate leads quantitatively, the initial impact to the lead pipeline is going to be a sudden drop in … Continue reading Sales Thinks Your Leads Stink (Part 2): We Need More Leads. You Can Fix That!
By Kent Wakely, Published November 4, 2014 Do you feel that some days your marketing department is speaking in a different language? Are they swapping terms that you’ve heard before but can’t remember what the heck they mean? We’re here to help, with our list of 10 inbound marketing terms and definitions to keep you … Continue reading 10 Inbound Marketing Terms You Need To Know
By Arik Hanson, Published November 2, 2014 I’ve long been a fan of Starbucks use of visual marketing via their social accounts. Just look at their Instagram account. It’s a perfect mix of fan content (lots of #regrams lately) and not-over-staged brand photography. And, that last part is the key: “not overly-staged.” When it comes … Continue reading Do You Need A Separate Visual Tone For Your Brand Online?
By Martha Spelman, Published November 1, 2014 You get an email from a colleague: “I’m in a crunch…I need a referral to someone who can [design a website], [help with SEO], [act as an interim CFO], [be an expert witness], [advise on Sarbanes-Oxley], [build a web app], [sells the particular product I’m looking … Continue reading Need Help? How To Get And Give Referrals
By Tatiana Ceresa, Published November 1, 2014 So many of us struggle to balance our to-do lists and stick to our editorial calendars. While new and fresh content is crucial to your blogs success, so is evergreen content. What is evergreen content, you ask? Well, it is simply refers to content that will always be … Continue reading Evergreen Content: What It Is and Why You Need It
