Tag Archives: need

Four Words for 2015 and What You Need to Know About Them

Leo Strupczewski December 19, 2014 By the time December rolls around, business talk starts to get buzzy. A whole bunch of people are reading blog posts and Forbes articles about trends for the new year, becoming prognosticators themselves, and serving as armchair experts on what you need to focus on once your calendar flips … Continue reading Four Words for 2015 and What You Need to Know About Them →

10 Things That SEOs & Developers Need To Know In Order To Work Successfully Together

Search Engine Optimization

SEOs and developers can often butt heads, but columnist Neil Patel provides some advice for how we can work together to achieve our common goals. Neil Patel on December 19, 2014 In order to have a successful website, you need a lot of things. For purposes of this article, I’m only going to discuss two … Continue reading 10 Things That SEOs & Developers Need To Know In Order To Work Successfully Together →

Everything You Need to Know About Improving Your Local SEO

Search Engine Optimization

Richard Barker December 17, 2014 Even though SEO is one of the most talked about subject matters in the world of online marketing, several businesses forget to take it seriously enough. If you believe that you can get away with standard SEO practices in the absence of implementing and adding a few tweaks or … Continue reading Everything You Need to Know About Improving Your Local SEO →

Everything You Need to Know Before You Launch an Online Store

Sales Guide

Tracey Wallace December 16, 2014 Starting your own business is no easy feat and there have been countless articles on finding a mentor, understanding your analytics and using data to figure out who your audience is. The bottom line: there is no easy route to success. If there was, everyone would have already taken it. No one … Continue reading Everything You Need to Know Before You Launch an Online Store →

3 Questions You Need To Ask Now For 2015 Success

Strategy

Ernan Roman December 16, 2014 Right now is the time to re-evaluate your marketing in terms of the new expectations your customers have developed in the past 6 months. What new insights are they providing regarding what they want–or do not want–from your customer experience, communications and company interactions? Here are 3 key questions … Continue reading 3 Questions You Need To Ask Now For 2015 Success →

Experiencing Blogging Block? Then You Need These 6 Tips And Tools

Content Marketing

Ann Smarty December 13, 2014 Consistency is both the most important part of being successful in blogging and the most difficult. The journey often starts with passion but then it needs to become a habit. At first, you have a fountain of never ending topics that you can tackle. You jump in with both … Continue reading Experiencing Blogging Block? Then You Need These 6 Tips And Tools →

What CMOs Need To Know About Internet Marketing: The Essential Guide

Marketing Guide

Effective CMOs must reconcile their expectations with the truth about digital marketing. Contributor Chris Fernandez explains how to successfully navigate this ever-changing landscape. Chris Fernandez on December 12, 2014 A CMO once asked me: “Why does effective Internet marketing always take longer and cost more than I expect? And why am I always disappointed with … Continue reading What CMOs Need To Know About Internet Marketing: The Essential Guide →

Three Stats Marketers Need to Know When Thinking About Smartphones [Infographic]

Social Media Utilization

Olivia Cole December 8, 2014 Recently we created an infographic demonstrating the role smartphones have played in transforming retail. We’ll include the infographic below, but we wanted to highlight three stats that matter for all marketers—not just those with a stake in retail—for you to consider when you’re thinking about mobile marketing. 30 Billion Inbound … Continue reading Three Stats Marketers Need to Know When Thinking About Smartphones [Infographic] →

No Need to Nerd Out! Easy-to-Use Tools For a Better Small Business

Small Business

Sherry Gray December 4, 2014 Running a small business is hard enough without the extra hassle of staying ahead of the curve. If you’re struggling to juggle your time and bogged down in day-to-day routine tasks, don’t worry. There’s help out there…and you don’t have to be a tech-savvy nerd to use it. You … Continue reading No Need to Nerd Out! Easy-to-Use Tools For a Better Small Business →

Everything You Need To Know About The Place Of Pain In Conversion Optimization

Coaching Sales

Pain is a powerful motivating factor in conversion rate optimization. Columnist Jeremy Smith explains how introducing pain in the right way can improve conversion rates dramatically. Jeremy Smith on November 25, 2014 Pain, as the New York Times reported, is “the secret of neuromarketing.” And apparently it is a well-kept secret, because there are … Continue reading Everything You Need To Know About The Place Of Pain In Conversion Optimization →