Leo StrupczewskiMarch 4, 2015 Raise your hand if you’ve ever been guilty of this thought: Those holiday numbers are interesting, but what am I actually going to do with the data? By the time we’ve dug through holiday results and Q4 numbers on the whole, we’re fairly fatigued. We went through a month-plus of daily … Continue reading 3 Ecommerce Sales Trends You Need to Know
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Employee Advocacy: It Doesn’t Need to Be a Leap of Faith
Ulrik Bo LarsenMarch 4, 2015 Employee advocacy can be a polarizing concept. In principle, employees acting as brand ambassadors through their personal social channels sounds like a great idea. But naturally there are alarm bells. Should companies really trust employees with their brand on the world’s most rapidly growing communication medium? After all, trust is … Continue reading Employee Advocacy: It Doesn’t Need to Be a Leap of Faith
Does My Business Really Need A Mobile App?
If you already have a mobile-friendly website, is an app a necessity? Contributor Daniel Cristo says you only need one if you don’t want to fall behind the competition. Daniel Cristo on March 3, 2015 The single, most popular, mobile strategy question I get asked is, “Do I really need an app?” The safest answer … Continue reading Does My Business Really Need A Mobile App?
What Do I Need To Know About Freelancing?
Jennifer HanfordMarch 3, 2015 The Pros and Cons of Freelancing When I first began seriously thinking about starting my own business in 2013, I had little idea what I was in for. Freelancing was a term I had heard of, but never really imagined doing it myself. Even though I come from an entrepreneurial family, … Continue reading What Do I Need To Know About Freelancing?
Why You Need Content & Martech To Work Together
Contributor Mary Wallace says martech is the conveyor belt that delivers the widget — the content. No belt, no widget. No widget, no need for the belt. Mary Wallace on March 3, 2015 Within the typical marketing organization, the people responsible for marketing technology (Martech) and those running Content Marketing are completely separate from one … Continue reading Why You Need Content & Martech To Work Together
Website Redesign 101: What You Need To Know Before You Hire A Company
Laura HoganMarch 3, 2015 The homepage for Code and Theory, a website design company, has only 12 words on it. But don’t let that fool you. It features a level of sophistication and user friendliness rare in the online world. The company recently redesigned the homepage of Vogue right before Fashion Week in September. Dan … Continue reading Website Redesign 101: What You Need To Know Before You Hire A Company
Say Goodbye to Fake Followers
Elizabeth JonesFebruary 26, 2015 Most people believe that the more followers or fans they have on social media, the more successful their brand appears to be. This leads a lot of them to actually buy fake followers. All this does is create the illusion of popularity, without any of the engagement that comes with having … Continue reading Say Goodbye to Fake Followers
The 3 Ad Creative Types Digital Marketers Need To Master
Columnist Peter Minnium of the Interactive Advertising Bureau (IAB) says online ads are getting more creative, and more tailored to their objectives. Peter Minnium on February 25, 2015 Digital advertising creativity is flourishing, having undergone a dramatic transformation over the past several years. Gone are the days of using digital ads almost exclusively for direct … Continue reading The 3 Ad Creative Types Digital Marketers Need To Master
5 Stages of the Human Resources Life Cycle in Need of Improvement
Margaret JacobyFebruary 22, 2015 Like many other areas of life and business, human resources has a unique life cycle. However, instead of focusing on the biological aspects of development, the HR life cycle involves the stages employees go through and the role HR takes on during those stages. Each stage of the human resources life … Continue reading 5 Stages of the Human Resources Life Cycle in Need of Improvement
New Dynamic Facebook Product Ads: 7 Things You Need To Know
Larry KimFebruary 23, 2015 Facebook recently announced the launch of their new dynamic Product Ads, a mobile-friendly ad format that enables retailers to sync their catalog with their Facebook advertising efforts. Available now through Facebook’s Marketing Partners, it’s coming soon to the self-serve platform. We already know that Google Shopping ads are incredibly powerful – … Continue reading New Dynamic Facebook Product Ads: 7 Things You Need To Know
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