Margaret JacobyFebruary 22, 2015 Like many other areas of life and business, human resources has a unique life cycle. However, instead of focusing on the biological aspects of development, the HR life cycle involves the stages employees go through and the role HR takes on during those stages. Each stage of the human resources life … Continue reading 5 Stages of the Human Resources Life Cycle in Need of Improvement
Larry KimFebruary 23, 2015 Facebook recently announced the launch of their new dynamic Product Ads, a mobile-friendly ad format that enables retailers to sync their catalog with their Facebook advertising efforts. Available now through Facebook’s Marketing Partners, it’s coming soon to the self-serve platform. We already know that Google Shopping ads are incredibly powerful – … Continue reading New Dynamic Facebook Product Ads: 7 Things You Need To Know
Mark SchaeferFebruary 23, 2015 It’s not often that I disagree with the super-smart author and entrepreneur Seth Godin but today is one of those days. He recently wrote a wonderful and provocative post called “Is Google making the web stupid?” opining that the economics of search are “strangling” the best content. He didn’t use the … Continue reading 10 Soul-Grabbing Brands That Prove You Don’t Need SEO to Succeed
Douglas BurdettFebruary 22, 2015 If you are still relying on your sales team to generate all of your leads, you’re doing it the hard way. Time to put your website to work. Thanks to the Internet, the way people buy has changed. Buyers want to do their own research without having to deal with a … Continue reading The 4 Things You Need To Generate More Leads On Your Website
Larry KimFebruary 22, 2015 Earlier today, Google officially announced the launch of a new campaign type in AdWords known as Call-Only Campaigns. Call-Only Campaign ads look very similar to typical PPC ads, but they’re designed to encourage users to call the advertiser, rather than click on an ad and visit a landing page. As you … Continue reading Google Introduces Call-Only Campaigns
Business.comFebruary 21, 2015 You don’t have to be trendy to get in front of and profit big from a trend. I brought together an eclectic group to open your mind about digital trends you’re probably not aware of but they’re affecting your business. Or they’re lost opportunities if you stay in the dark about … Continue reading Under the Radar Digital Trends You Need to Know About
Peep LajaFebruary 20, 2015 A/B testing is great, and very easy to do these days. Tools are getting better and better. As a result, people rely more and more on the tools. As a result, critical thinking is much less common. It’s not fair to just blame the tools of course. It’s very human … Continue reading Stopping A/B Tests: How Many Conversions Do I Need?
Erin SaginFebruary 19, 2015 A few weeks back, hundreds of online advertisers received an email saying that their Google Trusted Store accounts had been deleted (in an angry, bold font, no less). Cue widespread panic… Yup, people freaked out when they got the note, assuming this was yet another case of Google making them jump … Continue reading Recent Changes To Google Trusted Stores: What You Need To Know
Jane JohnsonFebruary 11, 2015 Family business owners often think the internal transfer process will be an easy one and the pieces will just fall into place but usually find out quickly this is not the case. Working with an advisor who is uniquely trained in business ownership transfers can help guide you through the process … Continue reading Planning On an Internal Business Transition? 5 Reasons Why You Still Need an Advisor
Justin WongFebruary 6, 2015 Even though Twitter has been around for quite a while now, we still see so many businesses and professionals making basic (and embarrassing) mistakes. Using Twitter properly isn’t difficult, but for those who are still struggling, we’ll show you four common Twitter mistakes and how to avoid them. Sounding Too Desperate … Continue reading Four Big Twitter Mistakes You Need To Avoid
