Amanda ClarkSeptember 5, 2015 There is no denying that the digital age is upon us. Technology has integrated its way into more and more aspects of our lives. It used to be that job openings were listed in the newspaper. Column after column of them for different industries. Now newspapers have relatively small job sections … Continue reading Do You Still Need a Traditional Resume or is an Online Profile Enough?
Dan ShewanSeptember 4, 2015 Last month felt a little like April 1 when Google announced it was becoming part of Alphabet, Inc., a new umbrella company that will encompass Google’s existing operations as part of a new organizational structure. You’ve probably already noticed the transition to the new-look Google logo, which aligns more closely with … Continue reading Everything You Need to Know About the Google/Alphabet Move
Brian KellySeptember 4, 2015 Photo credit: Maridav www.fotosearch.com In this era of extreme digital marketing, leading an organization isn’t too different from competitive mountain biking. Here are a few key tips to keep in mind to help you make it over the finish line successfully without getting bashed up on the way down: Start out … Continue reading Extreme Leadership: The Need for Speed
Brandon RedlingerSeptember 4, 2015 Sales and marketing teams have become more and more aligned in recent years, especially in B2B organizations. History may show a past of battles, resulting in scars and wounds between the two departments, but it’s imperative that they now work together. Marketing must support sales, and sales must support marketing. Sales … Continue reading How To Get What You Need From Your Marketing Team
Justin WilsonSeptember 3, 2015 You have probably heard about affiliate marketing, you may even have an idea of what you think affiliate marketing is, but is it something that you should investigate further? Firstly, the definition. Affiliate marketing can be defined as a situation where your business rewards another for a visitor or customer brought … Continue reading What is Affiliate Marketing – And Do I Need It?
Paul SchmidtSeptember 2, 2015 SEO has created an entire category of industry jargon. As a marketer focused on driving the right visitors to your website, learn these 8 terms that will put you a step ahead of the competition: SERP Abbreviation for search engine results page. This refers to where all organic and paid listings … Continue reading 8 Common SEO Terms You Need To Know
Nicole McCullumAugust 31, 2015 Google is currently conducting a gradual roll-out of Google Panda 4.2. According to Google, this will be a slow roll-out that’s expected to take months to complete and approximately 2-3% of search queries will be impacted. Google Panda is an algorithm change that started in February 2011, designed to weed out … Continue reading Google Panda 4.2 – What You Need to Know
Eric HammisAugust 27, 2015 It’s becoming more apparent day by day that sponsored ads are becoming the way to go when advertising online, especially with social media. A perfect example is Facebook doing away with organic reach for various reasons. So as organic reach continues to decline, marketers are forced to turn elsewhere to get … Continue reading Why You Need To Use Paid Facebook Ads
Amanda HickenAugust 26, 2015 The era of the single-author brand blog is over. When blogging made its leap from personal journaling to the realm of content marketing, it needed the influence of a handful of dynamic personalities who could shape the blogging community and inspire other marketers to embrace it. However, as more brands began … Continue reading Strength in Numbers: 5 Reasons You Need a Multi-Author Blog
Alexis GetscherAugust 26, 2015 Demand generation is a necessary function that bridges the gap between the sales and marketing departments. It creates and nurtures demand for your product or service while focusing on Return on Investment (ROI) for the company. Demand generation has five main goals: Connect marketing and sales Generate qualified leads Qualify and … Continue reading Back to Basics: 5 Demand Generation Fundamentals You Need to Know
