Amanda HickenAugust 26, 2015 The era of the single-author brand blog is over. When blogging made its leap from personal journaling to the realm of content marketing, it needed the influence of a handful of dynamic personalities who could shape the blogging community and inspire other marketers to embrace it. However, as more brands began … Continue reading Strength in Numbers: 5 Reasons You Need a Multi-Author Blog
Alexis GetscherAugust 26, 2015 Demand generation is a necessary function that bridges the gap between the sales and marketing departments. It creates and nurtures demand for your product or service while focusing on Return on Investment (ROI) for the company. Demand generation has five main goals: Connect marketing and sales Generate qualified leads Qualify and … Continue reading Back to Basics: 5 Demand Generation Fundamentals You Need to Know
Beth KindigAugust 25, 2015 By all accounts, mobile advertising is the wave of the future. Mobile ad spend is projected to increase 430 percent between 2013 to 2016, when it’s expected to surpass $ 100 billion worldwide, according to eMarketer. By 2019, overall ad spend will go on to surge to an estimated $ 200 billion. This … Continue reading Measuring Mobile Ad Performance: Why We Need to Borrow a Metric From TV
Megan ConleyAugust 25, 2015 A major change is coming to the way retailers process credit cards — yet less than one-fifth of businesses are prepared. Over the past few months, banks have begun replacing traditional magnetic strip payment cards with new cards containing a more secure EMV payment chip — named by Europay, MasterCard and … Continue reading EMV Payment Cards: What SMBs Need to Know About the New Technology and Liabilities
Amanda ClarkAugust 24, 2015 We’re approached by a lot of small business owners who are looking to hire us as ghostbloggers—and we’ll be honest with you: While many of these entrepreneurs are mostly concerned with decent, brand-enhancing content, there are also plenty of them who are keyword-obsessed. And we don’t blame them. If you spend … Continue reading How Many Keywords Do I Need in My Company Blog Posts?
Pejman GhadimiAugust 24, 2015 If you read my previous article on how to deal with getting fired, you would know that I lost a very high paying and high-level job during my younger years. At the time I actually had a side business, but was not interested in being self-employed; I actually enjoyed being the … Continue reading So You Want to Be Your Own Boss? What You Need to Know Before You Start
Kate BoyceAugust 21, 2015 Social Media Marketers are a lucky bunch. Especially when it comes to analytics. There’s a gigantic number of free tools available, paid tools with insight beyond your wildest dreams and even software that can connect the dots between your social media platforms and your website. There’s tons of information at hand. … Continue reading 5 Essential Social Media Metrics You Need To Know
Kevin DolanAugust 20, 2015 I’ve spent the past 5 years talking to digital marketers, social strategy teams, media buyers and community managers and one thing that still remains very top of mind is “ What is the ROI of Social Media?” It is no longer a question for big brands- they need to have a … Continue reading The Currency of Social Media Insights: 4 Things You Need to Know
Andy CallowayAugust 19, 2015 In all my years working in the manufacturing sector, I never once heard anyone in the marketing departments say the word “strategy”. Well, I did hear that word, but they didn’t really mean it. Usually their “strategy” was “create some more brochures for a trade show” which isn’t so much a … Continue reading Even Manufacturers Need a Marketing Strategy
Ashley PerezAugust 19, 2015 No matter what your customer base or cause is, you know the importance of delivering an exceptional experience. Whether you’re helping a new customer pick out the perfect gift from your store or adding a thank you video to an email newsletter, you’re committed to making a great impression both online … Continue reading Why Small Businesses Need To Deliver A Great Interview Experience And How To Do It
