Don’t get sucked in by “channel obsession.” Columnist Mayur Gupta explains why marketers need to move past channels and instead focus on the consumer and the consumer experience. Mayur Gupta on June 9, 2016 There’s no denying that the consumer has been at the center of marketing’s ecosystem for decades — but only in … Continue reading Modern marketing is in need of an anti-channel mindset
by Sandra Wrobel-Konior June 8, 2016 Follow @sandriczJune 8, 2016 You’re putting so much effort into keeping users on your site and growing the base of loyal customers. But they still come and go or abandon their cart in the last step of the purchasing process. So what are the main reasons for cart abandonment, … Continue reading All You Need to Know About Cart Abandonment
by Josh Tolan June 8, 2016 Follow @SparkHireJune 8, 2016 Your deadline seems far out, but you know it’s going to sneak up on you quickly. Your staff is growing as your business amps up for the seasonal peak before you’re struck with a request for maternity leave. Since you know you’re going to lose … Continue reading In the World of the Gig Economy, You Need to Know About These Obstacles
by Sahail Ashraf June 8, 2016 Follow @TalcontentJune 8, 2016 The technology isn’t new, but Facebook has recently pulled another update out of the bag that could well help it become top dog once again. Live streaming of video from your phone blew up when Periscope started to get popular, and it has become a … Continue reading Getting Started With Facebook Live: The Details You Need To Know
by Personal Branding Blog June 7, 2016June 7, 2016 Whether you’re looking to kick off your career at a start-up, or want to move over from working in big business, working at a start-up may well require a whole host of new skills. Start-up environments are constantly shifting and changing, and you will need to … Continue reading The Soft Skills You Need To Succeed at a Start-Up
by Ronald Dod June 6, 2016 Follow @Visiture_SearchJune 6, 2016 eCommerce is one of the fastest growing industries in the world. Think about it. Ten years ago, you couldn’t buy things off the Internet the way you can now. You can order something today and have it at your doorstep in a matter of hours. … Continue reading The 5 Marketing Tools eCommerce Businesses Need
by Melissa Duko June 5, 2016June 5, 2016 Like mobile advertising, display advertising is experiencing unprecedented growth. This year, digital display ad spending is on track to surpass search ad spend, with one in five dollars going to banners and other types of digital display ads. As advertisers invest heavily in display ads, they want … Continue reading 4 Questions You Need to Ask Before Diving Into Display Tracking
by Roee Ganot June 3, 2016June 3, 2016 The social media landscape changes as fast as the online landscape. As soon as you think you’ve got a winning social media strategy, a new site is introduced that takes a lot of users with it. The latest is called WhatsApp — a social site that allows … Continue reading What You Need to Know about Creating a WhatsApp Marketing Strategy
by Joel Libava May 30, 2016 Follow @FranchiseKingMay 30, 2016 Business opportunities, (or biz opps as they’re sometimes called) are not franchise opportunities. Did you know that? A Story About a year ago, I got into a little online tiff with a gentleman who was calling his business opportunity a “franchise.” Except it wasn’t a … Continue reading What Franchise Buyers Need To Know About “Business Opportunities”
With marketing innovation happening at a meteoric pace, how do you keep up? Columnist Lewis Gersh has some tips on how to spot the latest trends and stay ahead of the curve. Lewis Gersh on May 27, 2016 The ability to spot an opening to transform an industry and innovate ahead of the pack is … Continue reading What marketers need to know about the rate of technology obsolescence
