As more consumers turn to sites like Amazon to start their product searches, columnist Benjamin Spiegel says it’s time for consumer packaged goods brands to hop on board and focus on these platforms. Benjamin Spiegel on June 22, 2016 Back in 2014, we talked about the threat that vertical search engines pose to Google. … Continue reading Why CPG brands (and their budgets) need to focus on e-retail search
by Jennifer Costa June 21, 2016June 21, 2016 It’s wisdom practically as old as the hills: always treat your employees as well as you want them to treat your best customers. And when it comes to ROI, employee engagement is an integral part of driving and maximizing your revenue. It’s difficult, if not impossible, for … Continue reading The ROI of Employee Engagement: 7 Stats You Need to Know
by Laura Donovan June 20, 2016 Follow @thewordproJune 20, 2016 People spend 3 times longer watching live video versus pre-recorded/non-live The number of videos posted per person in the US increased by 94% Videos have a 135% greater reach on average compared to photos Branded videos have a 148% greater organic reach than photos Facebook … Continue reading Why You Need To Incorporate Facebook Live Video Into Your Marketing Strategy
by Rebecca Lee White June 17, 2016 Follow @rleewhiteJune 17, 2016 Snapchat advertising is rapidly improving its offerings for brands, while being careful not to alienate its user-base. This week marked Snapchat’s release of an API that hugely benefits advertisers looking to pursue a paid presence on America’s fastest growing social media platform. Although they … Continue reading What Marketers Need to Know About Snapchat Advertising
by Rick Whittington June 17, 2016 Follow @rickwhittingtonJune 17, 2016 You’re in charge of your company’s website, and you want to use it as a tool to attract the attention of more potential customers. As you know, ensuring that your website can be found easily on the web is a complicated science. There are tons … Continue reading You Need to Know These 5 Web Design Tips for Better Business Website SEO
by Justin Herring June 16, 2016 Follow @justincherringJune 16, 2016 You just finished optimizing all the pages on your website. Now your ready for all the search traffic to start flowing in. Not so fast… You have just begun. You next move is Off Page SEO. With both on page and off page SEO playing … Continue reading The Truth About Off Page SEO and Why You Need It
by Mike Brown June 13, 2016 Follow @BuddhaBroIncJune 13, 2016 Starting a blog is a great way to showcase your talent and interests, while learning about a topic you’re passionate about. Whether people are tired of you continuously talking about something they don’t understand, or you just want to write about a subject that excites … Continue reading The Top 5 Things You Need To Know Before Starting A Blog
by Jason Schell June 13, 2016June 13, 2016 When you launch your new paid search account it is imperative that you closely measure your results. By diving deeper into other advanced metrics you can get a great idea of what is working in your account and where there may be areas of opportunity to improve … Continue reading The Pay-Per-Click Metrics You Need To Be Aware Of
Don’t get sucked in by “channel obsession.” Columnist Mayur Gupta explains why marketers need to move past channels and instead focus on the consumer and the consumer experience. Mayur Gupta on June 9, 2016 There’s no denying that the consumer has been at the center of marketing’s ecosystem for decades — but only in … Continue reading Modern marketing is in need of an anti-channel mindset
by Sandra Wrobel-Konior June 8, 2016 Follow @sandriczJune 8, 2016 You’re putting so much effort into keeping users on your site and growing the base of loyal customers. But they still come and go or abandon their cart in the last step of the purchasing process. So what are the main reasons for cart abandonment, … Continue reading All You Need to Know About Cart Abandonment
