Tag Archives: Native

3 Best Practices for Commanding Audience Attention with Native Advertising

Ashley AndradaOctober 17, 2015 According to the Association of National Advertisers, 63% of advertisers planned to increase their budgets for native advertising in 2015, expanding spend to $ 10.7 billion, an impressive 150% increase over 2013. The concept of native ads has been around for decades in print, but the advent of digital advertising has … Continue reading 3 Best Practices for Commanding Audience Attention with Native Advertising →

How to Incorporate Native Advertising into Your Marketing Strategy

Marketing Strategy

Hoiling WongSeptember 15, 2015 There’s been a lot of debate as to the exact definition of native advertising. Still, there is general consensus in the industry that the definition from the IAB Native Playbook is on point: “[Native advertising refers to] paid ads that are so cohesive with the page content, assimilated into the design, … Continue reading How to Incorporate Native Advertising into Your Marketing Strategy →

Brands Shifting From YouTube To Native Video On Twitter

Branding In Social Media

Top 500 brands posted nearly as many videos natively as from YouTube in July. Engagement remains higher for native video. Martin Beck on September 14, 2015 Facebook’s native video momentum has been documented widely. The social network sees more than 4 billion video views a day — a number first reported in April and almost … Continue reading Brands Shifting From YouTube To Native Video On Twitter →

A Powerful New Tool In The Local Business Toolbox: Content Marketing Is Going Native

Content Marketing

Today’s savvy local businesses are breaking into content marketing, but is it enough? Columnist Will Scott explains why pay-to-play native advertising is the up-and-coming way for local businesses to gain traction when it comes to custom content. Will Scott on September 4, 2015 Yes, content marketing is definitely a buzzword. But all it really means … Continue reading A Powerful New Tool In The Local Business Toolbox: Content Marketing Is Going Native →

Expandable Native Gmail Ads Now Available To All In AdWords

Google Tools

Out of beta, the ads expand to deliver a landing page experience within Gmail. Ginny Marvin on September 2, 2015 Google has announced the roll out of native Gmail ads to all AdWords advertisers. The ads, which appear at the top of the Promotions tab in personal Gmail inboxes, have been in beta since 2013 and … Continue reading Expandable Native Gmail Ads Now Available To All In AdWords →

Native Ads: Effective, But Are They Accepted By Consumers?

Ad Campaigns

Conflicting data show native ads perform but are often despised by consumers. Greg Sterling on August 28, 2015 Marketers have enthusiastically embraced “native advertising,” and there’s an emerging body of evidence supporting the proposition that it’s more effective than traditional display. The latest addition to that corpus comes in the form of a report just … Continue reading Native Ads: Effective, But Are They Accepted By Consumers? →

The B2B Native Advertising Challenge: Can You Tell, Not Sell?

Ad Targeting

Terry MoffattAugust 25, 2015 It’s easy to understand the buzz around native advertising today. Combine the compelling performance data about native advertising with the list of major media companies feeding native ads and you have to be thinking, “We gotta do some of that.” Native advertising, however, is a slightly different Ad Men animal, especially … Continue reading The B2B Native Advertising Challenge: Can You Tell, Not Sell? →

Calling All CMOs: How To Create an Experience Using Native Advertising

Content Management

Nikhil SharmaAugust 19, 2015 Ask just about any marketing guru and you’ll hear one piece of wisdom: Add spice to your campaigns to get the attention of your audience. These days, consumers are bombarded by thousands of marketing messages on a daily basis. So many, in fact, it’s impossible to absorb everything being pummeled in … Continue reading Calling All CMOs: How To Create an Experience Using Native Advertising →

Are Facebook Native Videos Rewarded With Extra Boost In Organic Reach?

Facebook Video

Sahail AshrafJuly 30, 2015 Facebook is all about video these days, but still some social media marketers question what the best strategy is for their pages. Should I be posting a native video versus posting a YouTube or an Instagram video on Facebook? Do third-party video posts underperform? Let’s take a look at the facts … Continue reading Are Facebook Native Videos Rewarded With Extra Boost In Organic Reach? →

Using Native Advertising to Expose Your Brand’s Voice

Branding

Nikhil SharmaJune 17, 2015 The landscape of newsrooms everywhere is rapidly changing as more brands employ native advertising to generate brand awareness. A recent Forbes article talks about the once linear progression of stories. The reporter would write the story, it’d go through a series of edits, and then it’d be published, reaching the end … Continue reading Using Native Advertising to Expose Your Brand’s Voice →