Susan Gilbert — January 2, 2020 
Today I have some great resources to help you improve your social media analytics for better reach online. Here’s four links with tips and tricks to kick start your work week.
Tracking your ad performance, content and engagement is important in order to improve your brand visibility. Using these tools will help you to grow your social following. Would you like to know exactly how to better reach your target market? Take advantage of these analytics resources, and let me know how these work for you!
1) Unique audience insights – Audiense
Discover who your potential buyers are in order to reach out and build a relationship with them. Audiense provides information and data on demographics, social status, activity and more. Easily generate charts and create targeted ads from their dashboard. This smart tool will help you improve your social media reach and increase your ROI.
2) Attract long-term customers – Khoros
Build better relationships while providing exceptional value to your community. Khoros allows you to streamline your content and effectively communicate with your audience in both organic and paid campaigns. Focus on meaningful conversations while collecting precise data that will help you to improve your current marketing strategy.
3) Stories for both Snapchat and Instagram – Snaplytics
Create professional and engaging stories that your mobile audience will love. Snaplytics is a simple tool that your business can use to create visual content that engages your audience. Measure your impact and get insights on how your posts and snaps are performing for better reach and communication. The software allows you to share to multiple accounts with scheduling ahead of time included.
4) Measure influencer and marketing campaigns – Keyhole
Would you like to know more about what your audience is saying about you and your competitors? Keyhole is great way to find out who is providing feedback for better insights into how to best meet the needs of your target market. Features include monitoring, market research, virtual event management, and more. Get results in real-time and for past campaigns with solid reports you can show to your clients.
Hopefully you will find these social media analyzing tools useful to your business sales and reach. Are there any that you would like to add as well?
Have fun with these tips and tools.
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