Which Native Ad Units Perform Best by Laurie Sullivan , Staff Writer @lauriesullivan, March 5, 2018 Design the ad unit to make it look as if it’s part of the page — that’s the way native advertising works. The biggest challenge these days is deciding which native ad format will generate the most return on investment … Continue reading Which Native Ad Units Perform Best
Tag Archives: Native
One In Ten Publishers Say They’re Not Labeling Native Advertising
One In Ten Publishers Say They’re Not Labeling Native Advertising by Sara Guaglione , December 28, 2017 In two just-released studies from the Native Advertising Institute (NAI), roughly one in ten news and magazine publishers admitted their publications hadn’t labeled online native advertising. The Native Advertising Trends in News Media 2017 report, which was a … Continue reading One In Ten Publishers Say They’re Not Labeling Native Advertising
3 Ways Brands Can Use LinkedIn Native Video Before Company Pages Get Access
Arik Hanson — December 4, 2017 — December 4, 2017 Two months ago, LinkedIn rolled out yet another new feature for its members: The ability to record and upload video right from your mobile device. Video, of course, isn’t necessarily new to LinkedIn. You could upload video to a post whenever you’d like. But, “native … Continue reading 3 Ways Brands Can Use LinkedIn Native Video Before Company Pages Get Access
Native Video vs. YouTube Video: What Should Small Businesses Use?
Ana Gotter — October 17, 2017 Follow @ana_gotter — October 17, 2017 There’s a lot of choices that businesses have to face when taking over their marketing. They have to decide which social media profiles to choose, which web host to go with, and what you want your primary strategies to be. When it comes … Continue reading Native Video vs. YouTube Video: What Should Small Businesses Use?
How to market your brand using interactive native content, Part 6
In the final part of this series, contributor Jane Loring advises brands on how to harness the power of interactive native content to improve customer retention. Jane Loring on September 11, 2017 Over the past few months, we have been examining the many advantages that interactive native content has to offer. From brand awareness … Continue reading How to market your brand using interactive native content, Part 6
How to market your brand using interactive native content — Part 5
In part 5 of this series examining the many use cases for interactive native content, contributor Jane Loring explores how this new approach can be implemented within your cross-channel marketing strategy. Jane Loring on August 18, 2017 It’s easy to mistake cross-channel marketing for another buzz-term or gimmick. However, in reality, few tactics so … Continue reading How to market your brand using interactive native content — Part 5
Burying The Lede: A Surefire Way To Kill Your Engagement For Native Ad Campaigns
James Kosur — August 17, 2017 Follow @PrestoMedia — August 17, 2017 Did you know that 59% of articles are shared without being read? A study published by Forbes in August 2016 found that the average social share involved little to no engagement with the actual article being shared. It turns out that the average … Continue reading Burying The Lede: A Surefire Way To Kill Your Engagement For Native Ad Campaigns
Tuning into podcast sponsorship, programmatic audio and native audio sponsorships
As brand dollars shift from traditional radio to digital media buying, columnist Kevin Lee explains how, just like in the early days of paid search, online audio is providing big opportunities for marketers. Kevin Lee on August 17, 2017 We don’t call it radio advertising anymore. It’s online audio advertising, and it can live anywhere: … Continue reading Tuning into podcast sponsorship, programmatic audio and native audio sponsorships
Web Design: Native, Hybrid or Responsive, What Format Is Made For Your Mobile Application
Aashish Sharma — August 14, 2017 Follow @ineedseo — August 14, 2017 JESHOOTS / Pixabay Native, hybrid or responsive: what format to choose to make your mobile users live a successful experience. We take stock! At some point, when designing your mobile application, you will have to decide on how you will develop the application. … Continue reading Web Design: Native, Hybrid or Responsive, What Format Is Made For Your Mobile Application
How to Use Pinterest’s Native Video Player
Ana Gotter — July 7, 2017 — July 7, 2017 FirmBee / Pixabay Almost all social media sites have their own native video features, and now, Pinterest does too—kind of. Pinterest video, at least, is definitely here and it definitely matters. Pinterest technically has a native video player more than native video. This means that … Continue reading How to Use Pinterest’s Native Video Player
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