Yahoo Lays Off 20% Of Workforce, Shuts Down Native Ad Platform Gemini by Laurie Sullivan @lauriesullivan, February 9, 2023 Yahoo is not getting out of the ad-tech business, but it is laying off more than 20% of its workforce. The move is part of a major restructuring of its ad-tech unit.The cuts will impact more … Continue reading Yahoo Lays Off 20% Of Workforce, Shuts Down Native Ad Platform Gemini
Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled Gardens by Laurie Sullivan @lauriesullivan, November 10, 2022 Ericsson-owned Emodo’s strategy to help advertisers reach its audience through an advanced native advertising platform positions the company to expand much further and experience massive growth. The retooling of the brands and ideas focuses on automation … Continue reading Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled Gardens
A new gamer study from Frameplay shows the top ad formats in the $196.8 billion videogame industry. Chris Wood on November 1, 2022 Native, or intrinsic, game ads are the top format to drive gamers to action, according to a new Frameplay survey of over 1,200 gamers. That means the ads are part of the … Continue reading Survey finds gamers prefer native ads
Participants gave native video ads a 59% favorable rating, compared to 50% for social. Chris Wood on June 30, 2022 Native video ads have a greater impact than video ads on social and video platforms, a new study from Kantar reported. The Multichannel Brand Impact study measured video ad effectiveness for brand goals in native … Continue reading Native video tops social media in brand awareness study
Sofia Pompeo October 11, 2021 If your business is looking to utilize paid media, then you might want to research contextual and native advertising. Paid media is a great catalyst to get your brand out there and build recognition relatively quickly. It’s also affordable, depending on the type of ad you are running, and it’s … Continue reading Contextual vs. Native Advertising: Which Is Best for Your Business?
Ioana Dulcu July 9, 2021 There are many ways to monetize content. You can sell ads on your site, promote affiliate products, or use email monetization with programmatic native ads. Of all those things, although we can see ads in more and more newsletters, monetizing emails with ads is still the strategy publishers tend to … Continue reading The Best Guide to Email Monetization with Programmatic Native Ads
Erin Hynes May 10, 2021 Native ads are paid ads that match the look, form, and feel of the media format that they appear in. They seamlessly blend into the content that a user is viewing on their mobile device or desktop. As you’ll see in the native advertising examples in this blog, unlike banner … Continue reading Native Advertising Explained—With Examples!
Smart & Final Builds On Ecommerce Capabilities To Run Native Ads, Improve Search by Laurie Sullivan @lauriesullivan, July 7, 2020 Smart & Final has been building a personalized ecommerce platform on its website allowing consumers to order online and either pick up at the store or have the items delivered. The grocer initially formed a … Continue reading Smart & Final Builds On Ecommerce Capabilities To Run Native Ads, Improve Search
Bonnie Harris — July 31, 2019 Follow @waxmarketing — July 31, 2019 In a time when over 70 million U.S. internet users are using ad-blockers, native advertising is an extremely valuable and effective alternative to traditional ads. Most major brands use it in some capacity, as 53% of consumers are more likely to look at … Continue reading Top 3 Types of Native Advertising Still Worthwhile in 2019
Tod Plotkin — November 8, 2018 Follow @greenbuzzagency — November 8, 2018 If you’re a company, you have might have seen Linkedin’s suggestion to upload native video. Video helps consumers have more visibility into your company, which can lead to higher engagements and interactions with your brand. For starters, native video is a video that … Continue reading 3 Tips for Successful Native Video on Linkedin
