Tag Archives: must

150 Reasons Why You MUST Invest in Email Marketing

John W HayesFebruary 11, 2015 If you are seriously considering investing extra effort into email marketing, I want you to block off the next couple of hours in your schedule and dedicate them to reading this blog post because I’m going to share with you 150 reasons why email marketing makes so much sense. Not … Continue reading 150 Reasons Why You MUST Invest in Email Marketing →

10 Social Media Marketing Mistakes Businesses Must Avoid

Social Media Utilization

Gary DekFebruary 8, 2015 Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites, the opportunity to increase your site’s online exposure to new customers cannot be ignored. While the ROI of social media marketing remains hotly debated, there is no doubt that it … Continue reading 10 Social Media Marketing Mistakes Businesses Must Avoid →

Why You Must Consider Mobile In Your Email Marketing

Email Marketing

Jessica MehringFebruary 2, 2015 Mobile matters. Want proof? Check out these stats: Eight percent of users report reading email on mobile devices. (HubSpot) Nearly half of emails are opened on smartphones and tablets—a 500 percent increase in four years. (Litmus) Thirty-seven percent of consumers are more likely to purchase on a mobile-optimized site. (ExactTarget, 2014 … Continue reading Why You Must Consider Mobile In Your Email Marketing →

6 Things Your Website Still Must Have To Get Found Online

Search Engine Optimization

Douglas BurdettJanuary 31, 2015 Despite Google’s updates that make on-page SEO less important for search engine rankings, there are a few things that remain vitally important. Have you noticed there are a shrinking number of search engine optimization (SEO) firms these days? Or that some traditional SEO agencies are diversifying into other services as quickly … Continue reading 6 Things Your Website Still Must Have To Get Found Online →

Who, What, Why & How? The Four Tough but Essential Decisions Every Business Leader Must Make

Leadership

Denyse Drummond-DunnJanuary 26, 2015 “Why do I have to do it?” That was what my friend’s daughter provocatively asked him recently. She didn’t want to do something he had requested of her and like many kids was now questioning his reasoning as well as his authority. This happens in the work environment too. When you … Continue reading Who, What, Why & How? The Four Tough but Essential Decisions Every Business Leader Must Make →

5 Marketing Must Dos For Small Businesses

Small Business

David BaarsJanuary 20, 2015 Running a small business takes a lot of work. As a leader at a small business, I have to focus on sales, marketing, managing people, bookkeeping, and the list goes on and on. Given that I only have a limited amount of time each day, I focus my attention on what’s … Continue reading 5 Marketing Must Dos For Small Businesses →

Your Marketing Strategy Must Have This

Marketing Strategy

Brent PohlmanJanuary 10, 2015 …focus on RELATIONSHIP MARKETING to be successful in 2015. I have come full circle on this topic. Client service will be coming back in a huge way. I am not alone in this thinking. Some great people out there like Peter Shankman are promoting this in a huge way. Want more, … Continue reading Your Marketing Strategy Must Have This →

7 Conversion Rate Optimization Mistakes You Must Avoid

Sales Guide

Shuki MannJanuary 7, 2015 If you’re interested in online marketing and you want to easily close marketing packages with clients, there are three words that can help: Optimization A/B testing CRO – Conversion Rate Optimization We won’t just promote you via organic search. We’ll set up Google AdWords and A/B split test your landing pages … Continue reading 7 Conversion Rate Optimization Mistakes You Must Avoid →

Three Things Small Businesses Must Do To Increase Word of Mouth and Improve Customer Communication in 2015

Customer Relationship Managemnet, Sales Guide, Social Media Utilization

Scott BarnettJanuary 5, 2015 Welcome to 2015! One of my favorite things about January is the end of all the prediction posts and polls. With that said, it was interesting to see how many people and polls predicted that the top two needs for small and local business owners were increasing word of mouth and … Continue reading Three Things Small Businesses Must Do To Increase Word of Mouth and Improve Customer Communication in 2015 →