Have you optimized your B2B website for mobile search? If not, columnist Patricia Hursh explains why you must work to become mobile-friendly immediately. Patricia Hursh on February 1, 2016 We’re all familiar with recent statistics that illustrate the growth of mobile device usage. Over the last few years, we’ve seen internet usage on mobile devices … Continue reading 3 Reasons B2B Marketers Must Embrace Mobile… Now
by Govind Agarwal January 15, 2016 Follow @submitedgeJanuary 15, 2016 Have you been using SEO for your business as a method of online promotion? If yes, then you surely would not have missed out the tremendous growth in the industry and the rapid yet user beneficial changes in search engine updates, all focused on the … Continue reading Simple Yet Effective SEO Fundamentals You Must Not Miss Out On
by Carolyn Berk January 7, 2016 Follow @CarolynBerkJanuary 7, 2016 If you’re running ads for your business on Facebook or Instagram, retargeting is not optional — it’s a requirement if you want to ensure that you’re delivering your ads to the best possible audiences and capturing revenue growth opportunities before your competition snatches them up. … Continue reading 3 Reasons Why Marketers Must Retarget Their Social Ads
by Kathi Miller-Miller January 6, 2016 Follow @KathimilleJanuary 6, 2016 There’s no doubt about it, middle management is hard. Chances are you find yourself wearing all kinds of hats. In fact, any given week may find you completing tasks ranging from candidate screening to refereeing, mentoring and yes sometimes even producing final deliverables yourself to … Continue reading 8 “Must Do’s” for Great Leadership
by Joel Goldstein January 5, 2016 Follow @joelgoldsteinJanuary 5, 2016 From securing investments, finding the right distributors and hiring the perfect team, being a startup entrepreneur means wearing many different hats. Here are five roles every entrepreneur can expect to play in their startup: The Cheerleader. The leader of a startup must have the skills … Continue reading 5 Roles Every Startup Entrepreneur Must Play
by Laurie Sullivan @lauriesullivan, December 31, 2015 The era where a mere click and impression are top metrics is dead, but as Julia Greenberg, staff writer at WIRED, puts it, “someone still needs to shoot this zombie in the head.” The events that will take place in 2016 might surprise even seasoned marketers and advertisers. … Continue reading Ringing In 2016 Predictions, But Someone Must Shoot This Zombie In The Head
by Lisa Fernow December 28, 2015December 28, 2015 I have been working with a really cool startup lately to help them develop their first formal marketing plan, and the first question we had to address was, “who should we target?” Defining your target audience correctly when innovating in the market is life-or-death important. Not only … Continue reading Four Must Answer Questions For Startups And Target Audiences
by Margot da Cunha December 27, 2015December 27, 2015 A retail marketer who isn’t utilizing remarketing is like a fisherman with no bait. Similarly, your chances of catching a fish (or conversion) are much smaller if you don’t have the proper tools to do so. With the holiday season upon us, I’ve been doing a … Continue reading 5 Remarkable Remarketing Audiences Retailers MUST Target
by John Darwin December 17, 2015 Follow @johnwdarwinDecember 17, 2015 Why do companies’ social media efforts fail? Though there’s a number of reasons companies fall short on social media, one of the most common reasons is simple: a lack of strategy. Getting active on social media for the sake of being on social media is … Continue reading 5 Questions You Absolutely Must Ask When Building a Social Media Strategy
by Gina Badalaty December 14, 2015 Follow @GinabadDecember 14, 2015 There is a wealth of information available on how to become a better blogger, but are these ideas really effective? Are the “tried and true” tips always correct or do they sometimes have it wrong? Here are 9 “must do” blogging myths: Myth 1: Write … Continue reading Top 9 “Must Do” Blogging Myths
