by Susan Solovic December 13, 2015 Follow @SusanSolovicDecember 13, 2015 A friend lives in a townhouse and it’s about time to pressure wash the exteriors. The homeowner association got a few bids, but one owner spied a Groupon deal, which would have been significantly less expensive. He tried, unsuccessfully, to talk all the other owners … Continue reading Considering a Groupon? 5 Pitfalls You Must Avoid
by Ryan Mead December 25, 2015 Follow @govitruDecember 25, 2015 “I’m not concerned with your liking or disliking me… All I ask is that you respect me as a human being.” -Jackie Robinson This quote is interesting because this could be the very thing your employees are trying to say to you. If you were … Continue reading Why Respecting Employees Is A Must
by John Nemo November 25, 2015 Follow @JohnNemoPRNovember 25, 2015 I recently conducted an interview via email with a reporter for a large, national business publication. (Strange, considering I started my own career as a journalist with a college degree – Print Journalism – that no longer exists. Remember printed newspapers? Me neither.) Three Questions … Continue reading 3 Questions You MUST Answer to Be Successful
by Nathan Roberson November 21, 2015 Follow @TheMrobotNovember 21, 2015 For Gen Xers and Baby Boomers, cause marketing seems like the most brilliant idea since sliced bread — and it is a great idea. But for the younger generation, say those born after 1988 — cause marketing has been on the scene since before they … Continue reading Corporate Social Responsibility and Millennials: Why Your Game Must Be On Point [Infographic]
by Joseph Oni November 16, 2015 Follow @gbtacticsNovember 16, 2015 According to data from a report titled “The Internet Economy in the G-20: The $ 4.2 Trillion Growth Opportunity”, analyzing how much the internet contributes to the economy of G-20 nations, it was estimated that by 2016 there will be 3 billion internet users globally … Continue reading 10 Tools Every Online Business Owner Must Have
Kris SpisakNovember 2, 2015 Yes, at its simplest, a business website can be like a marketing brochure for your company, but at its best, it can be a powerful tool, establishing your place as an industry thought leader and enabling visitors to know and trust your brand. Remember that updating content not only prevents a … Continue reading Updating Web Content: an SEO Must
Bob HutchinsOctober 13, 2015 Never in all of human history have we had so many tools for communication. There’s just one little problem: Who cares? Not about the tools, but the message. Who cares? Whether you’re a long-time social media user or new to the game, you’ve probably noticed that getting people to listen and … Continue reading 3 Questions You Must Answer to Survive the Attention Economy
Personal Branding BlogOctober 8, 2015 Recently, I was talking to a friendly fellow business owner about the status of her small bakery business. A few months ago when we chatted, she raved about how much she loved her staff, how comfortable she was with her home and work lives, and how absolutely inundated she was … Continue reading Why, When, and Where You Must Expand Your Business
Zach HellerOctober 6, 2015 Referring to email marketing as a war is dumb for a countless number of reasons. That said, I’m about to do it. And I’m about to do it for good reason, because the way I use the analogy fits. To win a war, you must win a series of battles. It … Continue reading The Email War (And the Individual Battles You Must Win)
Jomer GregorioOctober 6, 2015 One of the best benefits of Digital Marketing is the fact that even small and medium businesses can compete with the big boys – those who have deep pockets for marketing – if they used the right tool to deliver their message to targeted audiences. And one of the tools that … Continue reading 8 Cool Facts about Retargeting You Must Know (Infographic)
