Dan ShewanMay 15, 2015 To help SEOs and search marketers navigate all the change we see on a (seemingly) daily basis, a few publications stand out as leaders in the search industry. These brands were highlighted in research conducted by Dutch SEO specialist Wouter van der Meij, who recently published a study of the most-linked … Continue reading Which Sites Have the Most Links in Search? [Study]
Report finds that 75 percent of calls to businesses come from smartphones. Greg Sterling on May 15, 2015 A call is, generally speaking, a better lead than a click. But how much better is striking: calls have 30 to 50 percent conversion rates while clicks top out at 1 to 2 percent. That’s according to a … Continue reading Report: Calls Have 30 To 50 Percent Conversion Rates, Most Come From Mobile
Brian BurtMay 8, 2015 When you write a guest blog that garners over 300,000 social media shares and gets Tweeted by editors from Time Magazine, Mashable, Buzzfeed and the New York Times, you know you’re doing something right. But what is that exactly? After you do a happy dance (or several), spring for the pricey … Continue reading 5 Things We Learned From Our Most Viral Guest Blog Yet
Personal Branding BlogMay 4, 2015 While having lunch with the CEO of a small not-for-profit organization looking for my help to improve their operation I was told improvement was needed in the area of “teamwork.” She told me, “we need to get people working together more like a team. Right now everyone just works in … Continue reading Fostering Teamwork Mis-Understood By Most Small Business Owners
by Michael Georgiou May 4th, 2015 If we are to pick one key inbound marketing tactic that most B2B and B2C marketers are betting big on, it has to be content marketing; with 86% of B2B and 77% of B2C marketers saying their organizations use content marketing, it is very popular. But this also means … Continue reading 5 Often Ignored Ways of Making the Most of Content Marketing
Looking for the best apps to serve your needs as a marketer? Columnist Aaron Strout rounds up his top picks for personal productivity, travel and more. Aaron Strout on April 30, 2015 During the last two years, I’ve annually dedicated one of the 12 mobile marketing articles I write for Marketing Land to covering some … Continue reading Top 20 Most Useful Mobile Business Apps For 2015
Chloe NoskoApril 30, 2015 1. Develop goal-oriented videos If you’re creating video for the sake of having a video, it’s going to be a waste of your time and money. Develop one particular goal for the video, whether it be developing brand awareness, increasing website traffic, etc. This will help with two things: developing the … Continue reading 4 Ways to Get the Most Out Of the Video Production Process
It should be no surprise that bad content strategy results in low conversions. Columnist and CRO expert Tim Ash explains the questions you should be asking to overcome this. Tim Ash on April 17, 2015 A marriage made in heaven — Conversion Rate Optimization (CRO) should be the perfect mate to content marketing. People rely … Continue reading The Unfortunate Reality Of Most Content Marketing Programs
Julia BorginiApril 16, 2015 By now you’ve heard all the stats about business blogging… Nearly 40% of US companies use blogs for marketing purposes. B2B companies that blog get 67% more leads per month than those who don’t. Companies that blog have 55% more website visitors. In fact, that’s probably why you started a business … Continue reading Blast Through The Most Common Business Blogging Obstacles
Amir JirbandeyApril 15, 2015 Remember those Cracker Jack boxes you had as a child? Not knowing what toy you’d find at the bottom was a huge incentive to opening and consuming the box all in one sitting. While the element of surprise was exciting back then, it doesn’t translate quite as well to email marketing. … Continue reading Mastering Responsive Email Design Across Most Popular Clients
