Are your social channels failing to drum up big sales? You’re not alone. Columnist Jordan Elkind offers up some tips to help you maximize your return on social media. Jordan Elkind on February 15, 2016 at 9:32 am Despite much of the hype around social media “Buy” buttons and shoppable links, social channels such as … Continue reading Making The Most Of Social Media, Even When It’s Not Driving Sales
by Alexa Matia February 12, 2016February 12, 2016 Optimizing your website for SEO doesn’t mean just throwing a few relevant keywords in here and there. It means you’re doing everything possible to ensure your site will be displayed high on organic search results. To do this, you have to take advantage of every aspect of … Continue reading How to Make the Most of Your Images in SEO
by David Reimherr February 3, 2016 Follow @DavidReimherrFebruary 3, 2016 I recently had the pleasure of sitting down with Facebook Advertising guru Jon Loomer, and picking his brain on some of the most common advertising mistakes made on Facebook. In this podcast, we talked about some of the mistakes Jon himself made early on- like … Continue reading The Most Common Facebook Advertising Mistakes
by Maria Haggerty January 27, 2016January 27, 2016 Freight management may seem like a straightforward process of moving packages from point A to point B in theory, but in practice, it can be a highly involved operation that requires a great deal of business strategy on behalf of retailers. The procedure is a key interaction … Continue reading How to Determine the Most Cost-Effective Freight Management Strategy for Your Unique Brand Needs
by Anna Rodriguez January 26, 2016 Follow @annrodriguez021January 26, 2016 Yes, having hundreds of thousands of followers and millions of views are a great achievement in itself. There’s no denying that. But what is the significance of amassing a huge number of fans and views to your brand? What does it really do for your … Continue reading 6 Social Metrics To Keep Your Eye On To Make The Most Out Of Your Social Strategy
by Jessica Johnson January 22, 2016January 22, 2016 Social media provides a way for people to come together and share their thoughts, favorite brands, and generally stay in contact with one another. It’s also an excellent way for brands to convey their company messages and brand voices. These platforms open the door for just about … Continue reading The Most Entertaining Brands on Social Media You Should Be Following
by Tess Taylor January 10, 2016January 10, 2016 Why do recruiters do it – asking weird and outlandish interview questions? Asking ‘out there’ interview questions that seemingly have nothing to do with the company or the job at hand is starting to become the norm at some organizations. If you’ve been on the prowl for … Continue reading 10 Most Bizarre Questions Ever Asked in the History of Interviews
Search marketers, have you been using Google Analytics in conjunction with Remarketing Lists for Search Ads? If not, columnist Laura Collins is here to explain the benefits. Laura Collins on January 8, 2016 Since its launch in 2013, Remarketing Lists for Search Ads (RLSA) has become such an integral tool for PPC marketers that it’s hard to … Continue reading Making The Most Of Google Analytics Audiences Within Your Search Campaigns
by Jaime Nacach December 18, 2015 Follow @bloominariDecember 18, 2015 Messenger is evolving into a full blown content platform… and taking on your phone number There was a time when asking for a phone number meant something. It took some courage, it established hope, it was a test of sorts… Would we get a fake? … Continue reading Why Facebook Messenger is the Most Important Tool for Online Marketing
by Brian Basilico December 17, 2015 Follow @bbasilicoDecember 17, 2015 Pinterest is a not a staple in my daily social media diet, but I can tell you that foodies, fashionistas and hobbyists are flocking there in droves every day. Those topics are the most searched pins and boards on Pinterest. But, I can tell you … Continue reading Are Your Making The Most of Pinterest?
