AI is changing product discovery, and brands that still rely on traditional search tactics are disappearing from the answers shoppers now trust most. By Shama Hyder January 9, 2026 A consumer opens ChatGPT and types, “What laundry detergent has perfumer-grade fragrance that lasts?” The AI provides three specific recommendations, each with detailed explanations. Your … Continue reading The retail visibility gap most DTC brands still miss
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Why most strategic plans fail just as often as New Year’s resolutions
January 09, 2026 Why most strategic plans fail just as often as New Year’s resolutions
Most resolutions collapse by February. Here’s the system high performers use instead
December 28, 2025 Most resolutions collapse by February. Here’s the system high performers use instead span>span]:whitespace-nowrap”>It’s a new year, which means millions of people are setting resolutions they genuinely want to keep. We want to eat better. Move more. Make more money. Finally get control of our time. We’re taking advantage of the Fresh Start … Continue reading Most resolutions collapse by February. Here’s the system high performers use instead
The most important year-end metrics aren’t on your balance sheet
December 21, 2025 The most important year-end metrics aren’t on your balance sheet
Most ad agencies are planning for AI, but few are putting it to work
67% of agencies are still in an explorative phase with generative AI. Constantine von Hoffman on December 19, 2025 Source: AIDigital’s The State of AI Maturity Most ad agencies are talking about AI — but few are doing it at scale, according to a AIDigital’s “The State of AI Maturity.” The report … Continue reading Most ad agencies are planning for AI, but few are putting it to work
How to make the most out of your company holiday party
December 14, 2025 How to make the most out of your company holiday party
High prices are souring the holiday cheer for most consumers, AP-NORC poll finds
December 12, 2025 High prices are souring the holiday cheer for most consumers, AP-NORC poll finds
Where Brands See Most Mentions On AI Search Engines
Where Brands See Most Mentions On AI Search Engines by Laurie Sullivan , Staff Writer, December 11, 2025 BrightEdge analyzed tens of thousands of shopping queries using one of its products to decode how ChatGPT, AI Mode, and Google AI Overviews represent brands at each stage of the user journey. Findings are based on analysis … Continue reading Where Brands See Most Mentions On AI Search Engines
The critical move most leaders miss after a crisis
December 09, 2025 The critical move most leaders miss after a crisis
Most teenagers dislike today’s news media and journalists
December 01, 2025 Most teenagers dislike today’s news media and journalists