March 21, 2026 How brands can leverage AI while prioritizing a human touch for the most brilliant ideas BY Anna-Louise Jackson To sell the idea of last year’s Wienie 500 to Oscar Mayer, creative agency Johannes Leonardo used AI to show what a race among the iconic Wienermobiles might look like when they took to the … Continue reading How brands can leverage AI while prioritizing a human touch for the most brilliant ideas
New research shows AI is already shaping product discovery and purchases, but a large gap between usage and trust is creating new challenges for marketers. By Constantine von Hoffman March 13, 2026 AI is already influencing how consumers discover products and make decisions. But a new global study from Klaviyo shows something marketers … Continue reading Most consumers use AI, but few fully trust it
Privacy changes are weakening attribution models, making phone conversations one of the most valuable signals in marketing data. By Pamela Parker March 10, 2026 Phone conversations are now one of the most important first-party data sources in modern marketing measurement. As privacy changes weaken traditional attribution signals, conversation intelligence platforms are emerging as a … Continue reading The marketing data most companies still fail to measure
Executives are pushing hard for AI adoption, but most marketing teams lack the needed strategy, training and data. By Constantine von Hoffman March 6, 2026 If you listen to the hype, you’d think AI is already embedded in every marketing workflow. The reality is a lot messier. Research from Supermetric’s “2026 Marketing Data … Continue reading Why most marketers are still only experimenting with AI
Most Competitive Non-Branded Google Searches by Laurie Sullivan , Staff Writer, February 12, 2026 Findings from a study analyzing 36 high-intent business search terms identified the industries facing the highest barriers to organic search visibility on Google in 2026. The study from Social Market Way, a digital marketing agency specializing in SEO and lead generation, … Continue reading Most Competitive Non-Branded Google Searches
February 12, 2026 Why most AI rollouts fail
February 11, 2026 3 ways to build psychological safety now so it’s there when you need it most
SEO isn’t dead. But AI chat adoption is faster than most teams realize. Brad Anderson If your organic traffic looks flat while impressions stay steady, you’re not imagining it. We’ve seen this pattern across B2B SaaS and ecommerce accounts since late 2023. Rankings hold. Clicks slip. Meanwhile, leadership’s awareness of why competitors … Continue reading SEO isn’t dead. But AI chat adoption is faster than most teams realize.
The most transformative AI tool for marketers might be the quiet assistant built right into your browser, offering instant context without breaking your flow. By Melissa Reeve January 20, 2026 While researching my upcoming book, Hyperadaptive: Rewiring the Organization to Become an AI-Native Enterprise, I tested countless tools. I want to talk about the … Continue reading The most useful AI tool might already be in your browser
AI costs don’t scale like licenses or infrastructure. Learn why inference and orchestration drive volatility — and how teams can regain visibility and control. By Angela Vega January 19, 2026 Early in my career, the technology contracts I signed were fairly straightforward. I knew what I was paying for, how many seats I … Continue reading Why AI is the most unpredictable cost in the martech stack
