Diminishing third-party cookie data and growing privacy regulations will impact available data, driving more marketers to take control over ID graphs and identity programs. Amy Gesenhues on February 6, 2020 U.S. marketers are expected to invest $2.6 billion in identity resolution programs by 2022 — a 188% increase over the course of four years, according … Continue reading Is it time marketers take more ownership over their identity resolution platforms?
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Attract More Subscribers with These 4 Tools for Busy Bloggers
Susan Gilbert — February 6, 2020 Today I have some blogging resources to help you improve your reach and interactions. Whether you are an author, business or brand you need readers in order to grow your influence online. Using the right tools will add value to your content and cut your time in half. Would … Continue reading Attract More Subscribers with These 4 Tools for Busy Bloggers
How to Win More Business From Your Existing Clients
Esther Cohen — February 4, 2020 Want to win more business from your existing clients? This article shares some strategies to keep clients happy and get more business from them. In late 2015, Nestle was looking for a new agency partner for a number of its brands, including the iconic Nescafé. After months of searching, … Continue reading How to Win More Business From Your Existing Clients
No More “Double Dipping” on Featured Snippets—Does It Matter?
Derek Gleason — February 3, 2020 On January 23, Google announced that “If a web page listing is elevated into the featured snippet position, we no longer repeat it in the first page of results.” If a web page listing is elevated into the featured snippet position, we no longer repeat it in the first … Continue reading No More “Double Dipping” on Featured Snippets—Does It Matter?
Why Remote Workers Are Actually More Productive
Sam McCue — January 30, 2020 “Oh, you work from home? That must be nice.” This is a phrase that, arguably, all remote workers have heard during their tenure. If I had a quarter for every time I’ve heard this phrase after telling someone I work remotely, I would be halfway to a month’s rent … Continue reading Why Remote Workers Are Actually More Productive
How to Leverage Influencers to Sell More on Amazon
William Harris — January 24, 2020 Retail giant Amazon is responsible for nearly half of all online retail spend in the United States, so it makes sense for ecommerce sellers to use the platform to get their products in front of buyers. However, with hundreds of millions of products for sale on Amazon, it can … Continue reading How to Leverage Influencers to Sell More on Amazon
How to Get More Referrals in Your Business
Choncé Maddox — January 24, 2020 We all know how important sales and marketing is when it comes to growing your business. However, aggressively chasing after new clients and customers can get exhausting after a while. It feels nice to get some referral business every now and then. To that note, you may not realize … Continue reading How to Get More Referrals in Your Business
Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study
Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study by Laurie Sullivan , Staff Writer @lauriesullivan, January 22, 2020 When designing a search campaign, marketers can benefit from a better understanding of how and why people shop. Culture, current events, weather and mood all contribute to the reasons — but what about … Continue reading Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study
How To Use Relationship Selling to Close More Deals Than Ever
Josh Slone — January 21, 2020 Relationship selling is the art of establishing a connection with your clients. While this sounds easy at first, the reality is that it’s a little trickier to master than you might think. People know when you’re not being genuine, and that will only anger them. You’ll need to put … Continue reading How To Use Relationship Selling to Close More Deals Than Ever
5 Ways to Start Becoming More Self-Aware
Peter Daisyme — January 16, 2020 Learning about what gives us fulfillment and energy is one of the most difficult and rewarding parts of life. Being able to decipher what is the most important in the noise and outside pressures around us — can be draining. That said, the more that you understand and love … Continue reading 5 Ways to Start Becoming More Self-Aware
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