Mary Lister — March 7, 2020 So your company decided that it’s about time to start engaging with an audience on social media. That probably means you’re going to run some social advertising (Facebook Ads, anyone?) and establish a brand presence on Instagram, Facebook, LinkedIn, Twitter, and maybe even some other social media networks. Image … Continue reading 7 Ways to Write More Like-able Social Media Copy
Albert Costill — March 7, 2020 You wake-up on a Monday morning only to have that sinking feeling in your gut. It’s not because you’re coming down with anything. It’s because you know that the upcoming week is going to be chaotic. And, once that hits you, you’re probably starting to question how you’re possibly … Continue reading 7 Ways to Accomplish More with a Calendar Tool
Brent Morrison — March 2, 2020 A well-designed form is an important interaction between your business and a potential lead. If your form causes friction with users, you could be turning away potential business. It could be as simple as too many fields, or worse, a poor mobile experience. Whether it’s a simple newsletter sign-up … Continue reading Get More Form Submissions With These Best Practices
Liam Barnes — February 24, 2020 Structured data has been a popular topic in the technical SEO realm in the last several months. Changes in the review schema guidelines have affected companies across Google. Being listed as the featured snippet is now not shown again lower on the search engine results page (SERP). For example … Continue reading Writing FAQ Page Schema for More Clicks
Nearly 60% of marketers surveyed by Merkle said they spend more on management tech versus campaign and decision management tools. Amy Gesenhues on February 19, 2020 Marketers are investing more of their budgets in databases and analytics management technology platforms than operational tech solutions like campaign and decision management tools, according to Merkle’s Q1 2020 … Continue reading Marketers are spending more on data management platforms than operational tech
Tom Martin — February 18, 2020 Before we can answer that, we must define the difference between these two similar but decidedly different adjectives. Personally, I believe the difference between fame and authority is really quite simple. Famous people are known but authoritative people are followed. And let me be clear when I say the … Continue reading What’s More Important: Fame or Authority?
Susan Friesen — February 18, 2020 9 Easy Ways to Increase Online Conversions So you’ve built a great website with professionally designed graphics, user-friendly navigation and compelling content. But instead of the steady stream of traffic and purchases you were expecting, you’re not even getting a trickle. So what gives? Too many entrepreneurs and small … Continue reading Get More Website Leads & Grow Your Sales
Ann Smarty — February 14, 2020 Twitter is always a highly recommended social media channel to promote your brand online. But it’s not easy to build a following. It’s even harder to persuade followers to click through to your site—and convert. Indeed, historically, Twitter traffic has had one of the lowest conversion rates compared to … Continue reading Twitter Conversions: 7 Steps to Generate More Clicks
Your customers want to text for live support. Are you ready? Amy Gesenhues on February 12, 2020 When asked about customer support preferences, 72% of consumers age 18 to 64 said having the ability to text with a live agent in real-time would improve their overall customer service experience. The question was part of … Continue reading Customers want more text-based customer support options from brands
Chanakya Kyatham — February 12, 2020 If you are a recruitment company or any other place that hires new employees regularly, you can benefit from effective strategies to make your recruitment process more cost-efficient and economical. Hiring for software jobs and other locations can be an expensive affair. The costs typically include fees for advertising, … Continue reading How Can You Make Your Recruitment Process More Economical?
