A lead magnet is a piece of content that provides value for people in exchange for their contact information.
When you’re just starting, nobody knows that you exist. You’ll have to find ways to reach the right people.
Lead magnets can reach savvy consumers who may be your prospects. It is one of the first steps to customer acquisition.
When you want people to buy something from you should be ready to offer something for them too.
Now, the question of why you should give something for free often comes into place.
The real answer is, you are going to pay for marketing in another way, so why leverage something that you already have?
These are some killer lead magnets to bulk up your email list more effectively.
You’ve probably seen free trial promotions online or when you go to the mall. Usually, these are given to get contact information which they will use for their future promotion.
As the name says, it gives your potential buyers a little taste of what your product is.
Offering a free trial or sample of your product in exchange for a piece of contact information is an irresistible offer.
You can be as creative as you want and throw a bunch of little valuable pieces of content to try to drive more leads.
Toolkits are a combination of multiple resources compressed into a single file. These are power lead magnets that are extremely valuable to specific audiences.
Everyone wants to know what kind of tool you use, especially if you are an expert in your field.
You can give the list of your tools or even a free subscription offer.
The best part is you can also apply and become an affiliate for these products and provide you additional revenue, but that should be on the latter part of your business.
Podcasts are another great lead magnet in a different medium.
Since there are several types of consumers, you’ll find that some of them do prefer audio content.
To give you a few ideas, you can handout audio training guides or answer frequently asked questions from your existing audience.
The owner of The Unconventionalists, Mark Leruste, said that their free digital copy of a book didn’t work well and doing audio training drove about 80% of his total leads.
Podcasts are also a great way to reach busy people. It can be listened to while driving or working out.
Beyond all of that, audio content allows you to connect and be more personal with your audience.
Reports produce the highest customer conversion rate at 46%. What more if you use it as a lead magnet?
Reports is a high-value lead magnet where you can combine your text-based data with engaging graphics to produce beautiful visual reports.
Your report should, of course, be relevant to who your target audience is.
For instance, using an industry report can help marketers, and business owners see opportunities and threats they may encounter.
It can also show any competitor data that can provide helpful insights to your readers and how they can stand out from the stiff competition.
Viral quizzes are one of the best ways to accelerate a blog’s growth because of its engaging form.
This BloggingPro article says that repurposing can also give you more mileage on your content. By this logic, you can repurpose your existing content and create viral quizzes as a form of a lead magnet.
Here are some interactive quizzes you can make:
- Product Recommendation quiz – Ask personality questions that will lead them to a product that you or someone else offers.
- Knowledge quiz – Test how much they know about a specific topic.
- Pop culture quiz – Ask about the current trends like “Which Witcher character are you?”
The reason why these usually go viral is that they are easy to answer and generates more shares.
Social media is the best channel to promote interactive quizzes and get tons of leads. So aside from using a landing page and making a post about it, consider making it viral on popular social sites like Facebook and Twitter.
These lead magnets help your buyers decide whether they like you or not.
Quality leads are hard to generate, so consider your lead magnet as a valuable tool to get your more consumers and try not to think of it as a considerable expense.
It’s up to you which type of lead magnet will work for your business. If you’re unsure, you can always experiment and see which one works best.