by Tim RotoloOctober 18, 2016 Ever scroll through a website and get irrationally angry? Maybe it was the slow loading time, the poor design, the frustrating lack of clarity – no matter the case, I’m sure you can relate. Though you might not like to hear it, a substantial amount of your customers are going … Continue reading Your Users Are Frustrated – Here’s a Way to Fix That and Make More Money
by Will Humphries Follow @JustCallMeWillOctober 10, 2016 First things first. I’ve done the math on this, and each of your sales people is losing you money – and you’re not helping them. While closing deals is often the most emphasised part of selling, you never get this opportunity without first landing appointments. One of the … Continue reading Hey CEOs! Your Sales People Are Losing You Money
by Annemarie KlaassenOctober 8, 2016 The traditional (and most used) approach to analyzing A/B tests is to use a so-called t-test, which is a method used in frequentist statistics. While this method is scientifically valid, it has a major drawback: if you only implement significant results, you will leave a lot of money on the … Continue reading How to Make More Money With Bayesian A/B Test Evaluation
by Lee Vann, Columnist, October 3, 2016 In August, CPG giant and the world’s largest advertiser Procter & Gamble declared that they would buy highly targeted Facebook ads less often. P&G will continue to invest heavily in Facebook advertising, but found that “targeting to super-specific audiences was expensive but didn’t result in a big difference to its … Continue reading Why Targeting Hispanics Online Is Worth The Money
by Justin Herring Follow @justincherringOctober 3, 2016 Citations and Business listings are a huge part of local SEO. They help Google understand where your business is, what it’s about, and who to show it to in search results. But many SEO companies also use citations and business listings as a way to have their clients … Continue reading Why Citations Are A Bad Investment For Local SEO (and where to spend your money instead)
by David WitherSeptember 23, 2016 Investing has never been an easy game to win at. 70% of people saw their investments lose money last year, and the chances are those numbers will be similar come the end of 2016. But you shouldn’t give up hope of making money this year. There are lots of apps … Continue reading Investments for Dummies: The Apps That Will Make You More Money
How can you reduce the risk of ad fraud for your display campaign? Columnist Grace Kaye discusses what you should and shouldn’t be doing to protect yourself and your ad budget. Grace Kaye on September 23, 2016 What is ad fraud? Ad fraud comes in all shapes and sizes and can’t be explained by one definition. … Continue reading Are you losing money to ad fraud? 3 ways to protect yourself
by Dale Keipert Follow @360InteractiveSeptember 20, 2016 Every year businesses of every size and in every industry are wasting thousands of dollars by going forward with new web design and development projects. And, it’s not just money that is getting wasted. Countless hours of teams of people are being spent over months to get these … Continue reading Spend Your Money On What Will Fix The Problem
by Tribal ImpactSeptember 17, 2016 In my last post, I listed 19 of the most recognized employee social advocacy tools on the market but watch this space – I’m sure new ones will be added to the list. I’ve been lucky enough to view demonstrations and even use many of the tools first hand. As … Continue reading 7 Smart Employee Advocacy Features That Could Save You Time (& Money)
by Tracey Wallace Follow @tracewallSeptember 12, 2016 More than 1/3 of all online product searches begin on Google. Read that again. Not just searches, but “product searches” further making Google a priority advertising arena for anyone looking to get their product in front of a ready-to-buy consumer. But like anywhere else on the web, competition … Continue reading 15 Google Shopping Campaign Tips to Make More Money While Spending Less
