Tag Archives: Modern

Social Selling: Aligning Your Sales and Marketing For The Modern Buyer

Social Selling

Douglas Burdett — May 5, 2017 Follow @MarketingBook— May 5, 2017 Are you wondering what social selling is and if it works? It’s not a replacement for your sales process – it’s additive. And studies show it’s very effective.   Ask any salesperson and they’ll tell you that selling is becoming even more challenging than … Continue reading Social Selling: Aligning Your Sales and Marketing For The Modern Buyer →

The modern marketer’s guide to machine learning algorithms

Machine Learning

These days, every business is in the data business, and columnist Sean Zinsmeister explains that to make better decisions, leaders need to use machine learning and analytics to find actionable patterns in the data. Sean Zinsmeister on April 27, 2017     Most marketing (and sales) teams have seemingly simple goals: identify your best customers, … Continue reading The modern marketer’s guide to machine learning algorithms →

Master modern marketing technology leadership over 2 intense days

Marketing Trends

Here’s my inside preview of MarTech San Francisco! Scott Brinker on March 15, 2017   We’re only seven weeks away from the MarTech conference in San Francisco, May 9–11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, … Continue reading Master modern marketing technology leadership over 2 intense days →

The value of search across the modern consumer decision journey

Disruption Trends

Columnist Christi Olson of Bing shares research on how search fits into the overall buyer’s journey, reaching consumers at all stages in the funnel. Christi Olson on March 2, 2017     As disruptive technologies reshape the digital marketing landscape, advertisers are scrambling to stay relevant and top of mind with consumers. In this shifting … Continue reading The value of search across the modern consumer decision journey →

Ancient Rhetoric for the Modern Persuader: How to Argue for Conversions

Conversion Optimization

Shanelle Mullin — January 27, 2017 — January 27, 2017 Here’s a common phrase that perhaps you’re familiar with: “Don’t raise your voice, improve your argument.” As an optimizer, you’re in the business of arguing. You’re constantly arguing with your visitors about whether they should leave their email or not, buy something or not. Improving … Continue reading Ancient Rhetoric for the Modern Persuader: How to Argue for Conversions →

Social Media: Modern Day’s New Frontier for Businesses and Public Relations

Social Media Utilization

by Elizabeth Byrd Follow @elizbyrdSeptember 16, 2016 “Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.” – Ryan Lilly, author Social media, two words that were relatively non-existent 15 years ago, have now become a vital part of everyday business, so much so that … Continue reading Social Media: Modern Day’s New Frontier for Businesses and Public Relations →

Random Posts on