by Brannon Brooks Follow @killbrannonAugust 31, 2016 Google has seemingly slapped down all attempts at marketing for the purposes of SEO in the last few years. Understand that in the past SEO was about stuffing keywords into content and throwing out lots of back links. SEO was something you actively worked towards But Google wants … Continue reading Is SEO Still Relevant In The Modern World Of Digital Marketing?
by Rick Whittington Follow @rickwhittingtonAugust 8, 2016 Here’s something to consider: Your economic development organization’s website doesn’t need to win an IEDC award (or other award) to be successful. Why do I say that? Take a look at the winner’s list from 2015 and there’s at least one economic development website that’s not even mobile … Continue reading 9 Things Modern Economic Development Organization Websites Need To Be Successful
August 3, 2016 For modern day businesses, automation of business processes is more a requirement than an option. However, while larger businesses usually don’t consider software costs unreasonable, middle and small businesses make such decisions very cautiously as the benefits from such investments are not always visible at the first sight. It’s necessary to remember … Continue reading 8 Powerful Benefits of Modern Cloud CRMs for Small Businesses
by Personal Branding Blog August 1, 2016August 1, 2016 It is a problem every business owner knows all too well. It prevents growth, thwarts progress, and slows business to a grinding halt. Whether you have a startup or are celebrating 50 years in business, you have experienced the pain of unpaid invoices. Businesses need income … Continue reading The Ancient Modern Art of Invoice Financing
by Tracey Wallace June 10, 2016 Follow @tracewallJune 10, 2016 Despite how easy it is to launch a webstore, scaling an online business remains extremely difficult even for the most seasoned ecommerce expert. Ecommerce sales are growing, but many retailers are struggling to capitalize on their digital sales channels. The secret to success is no … Continue reading Ecommerce Trends: 128 Stats Revealing How Modern Consumers Shop
Don’t get sucked in by “channel obsession.” Columnist Mayur Gupta explains why marketers need to move past channels and instead focus on the consumer and the consumer experience. Mayur Gupta on June 9, 2016 There’s no denying that the consumer has been at the center of marketing’s ecosystem for decades — but only in … Continue reading Modern marketing is in need of an anti-channel mindset
by Muhammad Azam April 29, 2016 Follow @aagoharApril 29, 2016 Each line of work changes over time and there are always new trends to follow if you want your business to grow. A great shift has occurred in the past decade and retailers are starting to notice a great change in customer behaviour. In order … Continue reading 3 Things Modern Shoppers Are Looking for in an Online Store
by Len April April 8, 2016 Follow @ZenithtalentApril 8, 2016 Toward the end of 2014, Bersin by Deloitte released its annual Global Human Capital Trends report. As always, the research contained important data and predictions about the future of the staffing industry. Yet the top issue — a crisis of sorts — stopped being discussed … Continue reading MSPs: Modern Leadership for the Modern Workforce
Columnist Jayson DeMers asserts that what we think of as SEO is actually just a combination of different customer experience strategies woven together to create the best online presence possible. Jayson DeMers on March 15, 2016 When you think of SEO, what do you actually think about? If you were going to “practice” SEO, … Continue reading Is Modern SEO more than the sum of independent parts?
by Jeff Murphy January 6, 2016January 6, 2016 As an HR pro, it’s no secret that your job is harder than ever. With the premium on talent in today’s service and information heavy economy, HR has moved from a backend administration role to a frontline strategic function. Enterprise leaders are realizing that people are their … Continue reading 19 Killer HR Tools For the Modern HR Champion
