Peter Daisyme — April 29, 2018 — April 29, 2018 EivindPedersen / Pixabay Thanks in part to the excitement generated from its skyrocketing price, Bitcoin (along with similar types of digital currency) is gradually entering the mainstream. Consumers are scrambling to get in on the action. They are driving up the price of GPUs with … Continue reading Why Should Modern Business Owners Accept Bitcoin?
Contributor Steve Tutelman advocates for three important attitude shifts that can enable your organization to use data efficiently and effectively. Steve Tutelman on April 27, 2018 Think about all the data you have as a retail marketer. Not just the volume of it; the actual contents of it. E-commerce site performance. In-store performance. … Continue reading You vs. data: Where people fit in modern retail marketing strategy
Justin Herring — February 5, 2018 Follow @justincherring — February 5, 2018 One of the most common questions we get at YEAH! Local is: “How long will it take to rank my business for this keyword and that keyword.” In fact, you probably found this post by searching “How long does it take SEO to … Continue reading How Long Does Modern SEO Take to Work in 2018?
Maja Orsic — November 9, 2017 — November 9, 2017 For better or worse, our unconscious biases bolster our emotional responses. These biases “are social stereotypes about certain groups of people that individuals form outside their own conscious awareness,” writes UCSF’s Office of Diversity and Outreach. Think of them as stereotypes you’ve accidentally internalized—automatic preferences … Continue reading 14 Opportunities to Address Unconscious Biases in the Modern Workplace
David Feng — October 6, 2017 — October 6, 2017 Earlier this year, Michael Mandel from Progressive Policy published a piece about the growth of ecommerce sector jobs based on the latest data from the Bureau of Labor Statistics. From 2007 to 2017, the ecommerce sector has created roughly 397,000 new jobs in the United … Continue reading How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service
Nathan Ive — August 16, 2017 — August 16, 2017 CFOs today face several ever-evolving challenges. Digital disruption continues to change the way business gets done everywhere from self-driving cars to closing the books. Additionally, businesses embracing hybrid business models that are bridging the internet-brick and mortar gap need to experiment and innovate without spending … Continue reading Lead, Transform, Operate: A 3-Step Imperative for the Modern CFO
What should you be expecting from your customer relationship management programs these days? Contributor Jose Cebrian explains how CRM has changed and how it hasn’t. Jose Cebrian on August 1, 2017 When viewed in comparison to the paid media evolution over many generations, from newspaper to radio to TV to the many digital formats … Continue reading A way to think about modern CRM
Contributors Erica Seidel and Nadine Dietz round up the insights gleaned from the leading CMOs they’ve profiled and discuss how marketing teams and talent can evolve going forward. Nadine Dietz & Erica Seidel on June 22, 2017 When we started our column, “Driving the Modern Marketing Organization,” our goal was simple: to showcase how … Continue reading CMOs at the wheel: How are they Driving the Modern Marketing Organization?
Can A Modern Brand Trust ‘Artificial’ Intuition? by Mike Azzara , Op-Ed Contributor, May 11, 2017 Artificial intelligence offers endless possibilities for marketers — and everyone else, for that matter. It can predict disease from patient records far better and faster than any human method, and it can drive cars far more safely. For marketers, … Continue reading Can A Modern Brand Trust ‘Artificial’ Intuition?
The Rules Of Modern Attribution by John Bates , May 9, 2017 There are a number of well-documented challenges with attribution in paid media. But as the digital marketing industry collectively works toward closing the loop, we must be careful not to succumb to tunnel vision: although paid media is critical in achieving reach and … Continue reading The Rules Of Modern Attribution
